Labor Day is upon us which means it probably doesn’t hurt to send an email or two geared around the holiday. After all, being relevant and topical is good to keep up engagement with your subscribers, and also it’s a wonderful opportunity to send people pictures of amazing looking hot dogs.
Wait, no — this isn’t what we meant. C’mon.
No, but seriously: This time of the year is huge for people parting with their money. So what are some avenues you can take to get in on the action? Funny, we never thought you’d ask …
3. Focus On What’s Happening
Labor Day weekend is the officially kickoff for college football, and really the kickoff for football in general.
And miracles.
There’s also the fact that it marks the beginning of fall as well as summer’s end. Oh, and there’s all that stuff about kids going back to school. It’s the perfect storm of a weekend.
So now would be a wonderful time to start firing up some emails with killer deals in them, and even start sending them before the weekend. Not only will it make you stand out in subscribers’ inboxes, but it’ll also give you a little extra time to …
2. Test Offers
Real talk: Not all offers will hit the mark. That’s why testing is so important. It goes back to that old adage of putting all your eggs in one basket which, according to grandmothers the world over, is not something that is advisable to do.
We didn’t want to eat chocolate chip pancakes today anyway. #NBD.
Sending out a single offer and hoping it catches fire is a risky move. But by getting a jump on the weekend and testing offers early, you can really nail down your marketing plan when those big days for sales roll around. By that time, it’s like shooting fish in a barrel. Or picking mushrooms from a field.
Yeah, we were just looking for a reason to use this image.
1. Reengage
The holiday weekend will also mark the perfect time to set up a reengagement series to coax those subscribers who have seemingly fallen off the planet into action. After all, sweet deals or little love notes are always appreciated.
But …well … OK, don’t come on too strong …
At the very least, this will help you with engagement on your future campaigns and also help you with your list health by cleaning out those folks who are totally inactive. But hopefully that won’t be the case. If you haven’t done so in the past, now is a great time to sit down and get to know your subscribers and see if you can pique the interests of those who apparently are just completely uninterested. Don’t just batch-and-blast these folks (or anyone). This is a good time to make a concentrated effort to convert them.
And if they don’t bite, then grab a kilt and caber toss those people out of here.
#byefelicia
Also check out Maintaining Email List Hygiene and It’s Time For Back-To-School Email Marketing.