If you’re in the email marketing game and aren’t aware of Litmus — the email testing gurus — then we have a guide you need to go read right now. For the rest of you who have heard of it, but haven’t dipped your toes in that cool, crisp water, why not?
Cool enough for a polar bear, yo.
If you’re on the fence about utilizing their services, we’re going to give you a few quick points on why Litmus is the way to go.
4. Advanced Analytics
What’s one key way to separate yourself email marketing strategy from the lowly batch-and-blast? Utilizing your analytics from each send. And when it comes to that, Litmus is absolutely on point.
But don’t take our word for it. Here’s what a sweaty man in spandex had to say.
Litmus provides you with some serious in-depth details about your sends and your subscribers. Who opened your email, who read it, from what device, what did they click, where are they from, did they forward it on, what did they have for dinner last night.
OK — not that last one. But with all the information Litmus provides you, you can probably take an educated guess and be correct.
3. Mobile Testing
Over 60 percent of email is check from a mobile device. And that figure is likely not to decrease, crotchety guy who spends his meals staring angrily at people staring at their phones.
Throwing that TLJ at them.
Which means that you need your emails to look sharp not only on desktops, but in the palm of your subscribers’ hands as well. And, duh, Litmus can help with this.
That’s just a small sample of the devices they test for. If your subscriber can hold it, and check and email from it, then Litmus will test it.
And once they do, then you can see where your message design will needs polishing and then you can get after it Daniel-san.
2. Link Validation
Ugh, links.
No, not this kind of Link.
The links in your emails, we mean. Populating a message with them, then checking all of them after is tedious task that no one looks forward to. But, it must be done. Fortunately for people using Litmus, they go ahead and do link validation for you. Meaning, they’ll check the link to make sure it’s working, check to make sure it’s not blacklisted, and check to make sure you have your tracking tags there. Behold:
Easily identified for you so you don’t have to spend your valuable time searching out the bad links.
1. Real-time Editing
The best part of all of this: If you upload your HTML to test the email, then you can edit it right then and there in Litmus, and preview the results.
And when we mean preview the results, we mean preview it on everything. Remember, they test for desktop and handheld — over 40 email clients — so when you’re making your fixes, you’ll be able to see the edits over the entire spectrum of email-viewing devices.
To folks using our platform: These geniuses are a partner of ours. Get in touch with your account manager today to talk about our preferred pricing.
To folks not using our platform: Start using our platform.
Also check out What Is Responsive Email Design and 3 Things To Test For Besides The Subject Line.