When it comes to email marketing, everything begins with subscribers. Well, OK, to correct ourselves everything is subscribers. Anyway, sometimes getting people’s email addresses can be a little difficult, especially if you are one of those really shy individuals who won’t just walk up to random strangers and ask them to their faces.
Gonna ask gonna ask gonna ask nope.
4. Business Cards
If you’re anything like us, you’re all about going to trade shows and conferences. And if you’ve read your “Promotion 101” books like every good business person should, then you know handing out business cards are good way to promote your brand and yourself.
Self-promotion on point.
This is also a great way to not only remind people of who you are down the line, but is also a great opportunity to ask them to engage with your brand. Make sure to include the URL for your newsletter on your card to encourage people to sign up, thus boosting your email list.
3. Social Media
Social media is good for a lot of things. You can check out some excellent grilled cheeses …
… checking out adorable animals …
… or leaving well-thought, tasteful comments on your favorite celebrity’s page.
Social media can also be good for, especially if you have large following, collecting email addresses. If you’re on Facebook you can have CTA for people to sign up for your newsletter directly on your page:
Otherwise, sharing a link to your newsletter signup with all your followers will work too.
2. After Checkout
When someone makes a purchase from your site, it’s best practice to be just at least a tiny bit grateful to them. This is typically done with a follow up email expressing said gratitude, that usually contains things like a receipt and assurance that the order is being tended to.
Raddest tending to ever.
We know, we know: “But now I already have their email address. Job done, yeah?” Yeah, no. The only thing you have this email address for is to send them order updates — that’s it.
But a message like this, given the nature of the information contained in it, is a good time to loop the customer into receiving more emails. Offer a signup for the newsletter or lead them to a preference center so they can select the kind of content they receive. Keep the customer cycle going, don’t let it end there.
1. Search Ads
Utilizing AdWords and AdRoll is a good way to drive people to your websi- you know where this is going, already.
OK, OK. Just make sure you have at least one campaign dedicated to acquiring new subscribers. That’s it. We’re done.
Also checkout How To Maximize Reengagement With Your Subscribers and 6 Tips For Growing Your Email List.