Keeping up with best practices, latest news and trends in the email marketing realm can be tough work. That’s why we like to help you out by serving up some of our favorite educational 
and/or informative email articles from the recent weeks. Take a peek at this Monday’s round-up and let us know what you’ve been reading.
The Creators of Google Inbox Explain Why it is the Future of Gmail | Mashable
The folks over at Google clearly agree that email is not dead. In fact, with Inbox, they are taking big steps towards capitalizing on the success of email and making it even more relevant and useful.
As it sits today, Inbox isn’t a replacement for Gmail – yet Inbox could probe us to take a look at the email differently, and eventually lead us to a new inbox across the board. This article is worth reading to hear more about Inbox and get a glimpse at the future of email.
Email Data Hygiene: When You Know it’s Time to Break Up | marketingsherpa
This article is awesome. As Jessica Lorenz talks about the vast number of marketing emails she still gets to her virtually-abandoned middle school email address, I can’t help but think of my old email addresses, and how many unread emails have accumulated over the years. I took a peek, and thousands is almost an understatement.
Many of our clients ask us about when the right time is to slough off inactive subscribers, and we often say the 6-12 month mark, but depending on your business it could be even sooner. It’s important to incorporate a regular list cleansing into your email routine. Check out this article and accompanying video to learn more about 3M Canada’s experience with list cleansing.
The Dark Side of Willy Nilly List Building | Indiemark
At WhatCounts, we consistently preach to not purchase lists. There are a number of negative consequences associated with purchased lists, one of the many being you’re adding subscribers who are bound to be unengaged with your content, because they never asked to receive it.
With the plethora of options out there on healthy ways to grow your list, it seems downright medieval to still be purchasing lists. Read this post to hear three reasons why taking the buying your subscribers is a big no-no.
8 Ways to Stop Boring Your Email Subscribers | KISSmetrics
As email marketers, we always want to make our emails more appealing to our customers. Heck, as marketers in general, we definitely don’t want to bore customers. Check out this article for 8 great tips that many marketers often ignore.
Bonus: Follow the link in the article to test your attention span. Seems like a good Monday morning activity to me.
3 Cyber Monday Mistakes to Avoid | ClickZ
Cyber Monday is fast approaching, and as a single day dedicated to online shopping, it is an obvious hot holiday for email marketers. Trying to strike the balance between capturing attention in the inbox and flooding your subscribers with information can be tricky, but this article is here to help you strategize and send properly.
Read any great email articles lately? Let us know in the comments below or tweet us @WhatCounts!
Victoria Lopiano
Marketing Coordinator, WhatCounts
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