2016/06/22
We know brands have their own in-house marketers and we’ve got no beef with that. Props to you, brand marketers, you make our jobs a lot easier.
Having said that, though, there are a lot of benefits to tapping on an email marketing agency to handle the finer nuances of your messaging. Our friends over at Litmus just dropped their 2016 State Of Email Agencies (in neat, infographic form) and the numbers speak of themselves. Some highlights:
- Agencies have larger, more specialized email marketing staffs than brand marketers
- Agencies are twice as likely as brand marketers to use an extensive pre-send checklist
- Agencies spend upwards to 20 percent more time on copywriting, design, coding and implementation, data logic, and testing emails
- Fifty percent of brands rely on agencies for special projects, while a quarter of them use them for day-to-day operations
And plenty more. We highly recommend you give it a read. And once you’re finished with that, head on over and check out what our full-service agency can do for you.
Also check out The Only Email Marketing Checklist You’ll Ever Need and 5 Email Marketing Service Types To Utilize With Your Brand.