Calls-to-action (CTAs) are your best friends and your worst enemies. Best friends because, well, that should be obvious. But worst enemies because as often as they provide the opportunity for click, they have the power to take that away also.
It all comes down to how you frame a CTA. Believe it or not, throwing up a button in your email that reads “Click” isn’t going to get you a lot of love from your subscribers.
Anyone?
Recently, Business 2 Community (B2C) put together a list of 50 CTAs to use and 10 to avoid. We thought it was pretty good, and wholly encourage that you check it out. Below you’ll find some of their picks but, yeah, you really should check out the whole list.
Use These
Why go with these CTAs? B2C gives a few reasons. Some are creative and think outside the box. Others are descriptive, allowing the subscriber to know exactly what they’re getting by clicking. And still others just appear urgent — prompting the reader to click through so they don’t miss whatever is on the other side. Below you’ll find 10 we particularly liked, as you can tell by us representing them with our favorite foods.
Don’t Use These
Like the above CTAs go a little further in an effort to separate themselves from the mundane, avoid using the below vernacular because it makes people real sad.
Again, there’s a lot more you can check out over at B2C, and we recommend you do. Click here for the full article.
Also check out Subject Line Testing: 5 Things To Keep In Mind and 3 Things To Test For Besides The Subject Line.