Every so often, we like to shout out some brands that are doing it right when it comes to email marketing. Here’s three more that hit all the right notes.
3. Remember when we used to stream together? We miss that.
From: Daniel Caplin, CMO
Sender: Amazon
“Nice reengagement.”
2. Our hearts are with those affected by the earthquake in Italy
From: Fawn Young, Senior Marketing Strategist
Sender: World Market
“Here’s a well done apology example from World Market. This morning they sent out a promotional email with the subject line ‘Summer like an Italian with 2 for $12 Torani. Salute!’ I’m sure this email was pre-scheduled long before the earthquake, but this is a good reminder for marketers that even when things are automated/pre-scheduled, it’s a good idea to keep them top of mind- from subject lines to content. This morning’s email made no mention of donating to charity so this change is a direct result of their mistake and a good attempt to make things right with their subscribers.”
1. Email Only Offer! Be WOWed today and every day
From: Matthew Ramos, Director of Customer Success
Sender: The Martin
“I love everything about this email. Why you might ask? It’s so timely and relevant. I toured this property last year in Sept. looking for a new place to live. They’re smart.”
