Feature Spotlight: Custom Email UTM Analytics Tags

New in Professional Edition Version 10.12, start using custom analytics tagging. Before now, you couldn’t control how your campaigns were automatically labeled for reporting in Google Analytics or Omniture. What’s new is the ability to set the utm_source and utm_medium in the realm settings.

Custom Analytics

In realm settings scroll down to the analytics section. You will see this section.

whatcounts professional edition realm settings

You can name these sections anything you want. Below is an example of how we use it with our newsletter. We have our SOURCE called “WhatCountsEmail”.

What it looks like in Google Analytics

  • Found in the Acquisition > Overview > All Traffic > Source/Medium

View email campaign in google analytics

  • Search for your campaign

Search for email source / medium in analytics

  • You’ll see these results

email source medium in google analytics

New features are awesome. And we’re proud to bring them to you as often as we can. Keep your eyes peeled for the next announcement!

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