In the world of marketing, it’s important to always be one step ahead of the competition. But with the ever increasing influence of social media, doing that can be tricky. The information is always changing and always available, making the playing field somewhat even.
Of course, there is data out there that your competitors don’t have, and every good marketer should be leveraging it as often as possible. What data is that? Your own customer base of course.
If you aren’t quite sure the best way to utilize your customer data, well, we’re here to help! And it all starts with analyzing how well you’re capitalizing on the customer lifecycle:
Then we apply some good old email smart marketing to the process:
- Smart Data
- Smart Segments
- Smart Messages
- Smart Insights
In a nutshell, it’s all about using the data to create unique, personalized messages for your subscribers. Batching and blasting will never produce revenue better than smart messaging, which is why it’s important to leverage what your customer data has to say. After that, it’s all about looking at the resulting information from a campaign and optimizing the whole process from there.
If you’re ready get in on this whole smart marketing thing and learn why WhatCounts leads the way in data-driven email, sign up for a demo today.
Also check out 5 Important Email Types That Should Be In Your Marketing Arsenal and Everything Email Marketers Need To Know About Birthday Emails.