“An idea is only as good as its execution. That’s why we believe developing a good email strategy and campaign optimisation is the foundation of any successful email marketing campaign.”
The MailYouBack have years of experience developing email strategy for some of Europ’s best known brands. Our deep understanding of email as a marketing channel, whether siloed or integrated, enables us to produce a full-scale email strategy at any stage of your communication process.
Our approach to email strategy focuses on all the elements of the customer lifecycle:
By focusing on these stages, we are able to combine our expertise in email creative, database/customer management and content creation to achieve business objectives.
A campaign strategy should be fluid, as opposed to being rigid. Therefore post-campaign analysis and campaign optimisation is an important factor in ensuring your email strategy is producing results.
We’re able to provide feedback beyond standard open rates and clicks through, providing deeper insight into the trends and opportunities. This includes audience segmentation, content hot-spotting, brand advocacy, campaign timing and behavioural analysis.
We help great companies, large and small, crush their email marketing goals.
Interested in working together? Have a question?
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