MarketingSherpa 2016 has come and gone, and if you didn’t stop by or didn’t attend at all don’t worry, we’ll have you covered in the coming weeks as we recap what went down.
For starters, our very own senior strategist Fawn Young was interviewed on B2B Nation, a podcast put out by TechnologyAdvice. Have a listen to the full interview (recap below):
Among the assorted topics discussed, Fawn points out three things every email marketing should be doing, the first being List Hygiene. It’s important to regularly go through your subscriber list to remove defunct and spammer email addresses to keep your reputation good with ISPs.
She also touches on Personalization, which separates successful email markets from the run of the mill batch and blasters. This naturally progressed into a conversation about Marketing Automation, something you can leverage to keep your subscribers receiving unique and amazing messages from your brand.
But, yeah, have a listen to the whole interview and make sure to check back on our blog for more insights from MarketingSherpa 2016.
Also check out 5 Email Marketing Service Types To Utilize With Your Brand and 5 Important Email Types That Should Be In Your Marketing Arsenal.
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