What will 2015 bring for marketers?
It can be hard to tell with the waterfall of predictions accumulating right now.
Everyone has something to say about what will change in mar-tech this year and an opinion about what you should do about it. Our favorite predictions are about email. The future is bright, and we’re not the only ones who think so.
Here are a few words from industry experts giving their email predictions for this year.
A Word about Email
“…good news for marketers and communications teams.”
Everyone sounds surprised in this article that email is the most effective channel for driving online traffic. They shouldn’t be. Email holds the record for best ROI out of any other marketing channel, and that stat doesn’t look like it’s changing in the near future.
“Reality foreshadows that great plans can get sidelined easily…so make it happen now…”
You’ve probably set goals for your 2015 email program. Perhaps, though, these goals are vague. You need specifics and detail, and these five focus areas will help you check off your list this year.
How’s Your Design?
“…responsive email design IS email design.”
If an email does not display correctly, 71.2 percent of users will delete it immediately. For this and other eyebrow-raising stats about mobile and email, dip into this infographic. More importantly, take the implications seriously.
“If you are in the business of doing business, be sure to use and optimize your transactional emails.”
Especially relevant for online retailers, this article hits all the musts for eCommerce email campaigns. Plus, accompanying each campaign are layouts that convert the best. Win!
“The invite-only revamped inbox also aims to make an inbox experience that is more relevant in today’s mobile world.”
Inbox by Google will launch in the near future, and it will bring big changes. The inbox will look and function in a whole new way. Email marketers will have to keep up with the changes or face becoming obsolete.
Reality Check
The new year is here, and changes in email marketing are already rolling out. What email predictions do you have for 2015? Have any more interesting marketing predictions?
Joy Ugi