2015/02/17
What’s up marketing folks! So, here’s my list of email marketing resources that I found interesting for the year. I hope it’s helpful. Let me know if you guys have any additions. There is some very valuable free and paid marketing content here. If you’re a skimmer or quick-reader like me, than this list will fulfill your needs. Comment on this post, share with us on Twitter, or email me.
Email Design
- Creating a simple responsive template – Maybe you want to attempt trying to build your own email template. Check out this guide.
- 7 hacks for effective email design – Some quick tips for subject lines, alt-text, branding, and personalization. Clear and concise.
- Color psychology in email design – Start thinking in terms of how your readers subconsciously react to your emails.
- Properly use images in email – Ever wonder what factors go into choosing imagery for your emails? This list brings up some not-so-obvious reasons to think about your images and why you’re using them.
Email Trends
- Future of email marketing and the email marketing ecosystem – A panel of experts discuss predictive analytics, big data transparency, recipient engagement, usability, wearable tech, and much more.
- What will email look like in 5 years? – A Q & A with experts in the industry on Twitter.
Email Studies
- Do customers want to get promo emails? – Find out what this report says about people who want to receive promo emails and at what cadence.
- Contextual emails increase CTR by 300% – Get a free ebook from MovableInk to see how a retail store (Finish Line) increased their CTR by 300%.
- Majority of Emails opened on Apple devices – Apparently, Android users pay more attention than Apple users? 43% on iPhones and 7% on Androids.. Wow. interesting.
- What makes up email users’ inboxes – An insightful study that brings to the forefront what all prospects of email marketers are dealing with in their inbox. Even if it’s not direct competition, it’s helpful to know what muddies your potential customer’s inbox.
Email Delivery
- The secret science of deliverability – Learn how this leader in the non-profit space deals with email deliverability.
- List of email list verifiers and cleaners – Email deliverability depends heavily on engagement and people’s interest in what they are subscribed to. If you don’t follow the best practices, then your email won’t be delivered.
- Treat Inactive users like Zombies – A grotesquely beautiful analogy that brings the fear of the “walking dead” and compares it to the “unknowns” groups that haunt email inactive user lists.
- 9 Ways To Improve Deliverability – This list is good, but covers some of the more obvious tactics. Need a reminder of deliverability best practices? Check it out.
Email Experts
- @whatcounts – Selfless plug.
- @allennance – You should know him by now if you don’t.
- @deliverycounts – Our delivery expert – ask him anything!
- List of 250 experts on Twitter – Some of these are great – some are garbage.
Email Podcasts
- McMethod Email Marketing Podcast – His guest list is impressive. Listen to industry experts talk about email marketing. Plus his cover photo shows him sticking out his tongue, so it’s awesome already, right?
- Marketing Over Coffee – John Wall and Christopher Penn discuss marketing among other things.
Email Tools
- Briteverify – Clean your email list.
- ReturnPath – Smart marketing and protect against email fraud.
- Canva – Create sweet looking imagery for your emails (or website or social accounts).
- Google’s Free Web Design Coder – Use this to create sweet email code.
- Mime Art Generator – Add shapes and characters to your subject lines.
Do you have some email techniques or tools that we should add to this list? You can tweet at me @davidb1ane.
David Blane