Email Personalization Made Even Easier

Making sure our technology is the best out there requires a lot of love and grooming, which is why we’re happy to keep you up to date on what we’ve improving lately. Last week we let you know about all the cool improvements we made to how our platform works with Google Analytics. But that’s not the only thing that’s been improved recently.

So, having said that: Welcome to WhatCounts 11.10! For this latest release, our team flagged 29 issues.  They tackled 33 bugs, made 16 improvements, added two new features, prepared for 3 more new features, and added or updated 15 pages in the WhatCounts Help Center.  In that release we resolved 130 cases, many of which you wouldn’t notice because of all the behind-the scenes-work.

Here’s what we wanted to highlight for you, but make sure to check out the release notes to get the whole breakdown.

Introducing List Attributes

List attributes makes personalizing your messages even easier. Now, instead of creating numerous templates when you want to customize the sends across multiple lists, you can use our list attributes feature to customize one template so you can re-use the same template with ease and not have to recode and save a different version for each list.

To view List/Add/Adjust Attributes

1. Go to Lists > Lists and click on any list.
2. Click the Attributes tab.  

Learn more about it here.

Layout Editor

We also made some user-friendly improvements to our drag-and-drop layout editor:

• Added a Close button and Save button per module within layout to ensure your edits are locked in before you leave a module
• Added several new toolbar elements to the WYSIWYG editor to help you format without getting into the code
• Upload images directly from your desktop from the WYSIWYG. You no longer have to preload images to the media library to access them or add them to your layout
• Added Loading Progress Indicator to themes

Keep your eyes peeled for even more awesome changes coming on May 18th, and we hate to sound like a broken record but have a look at this current release’s notes here.