How To Maximize Re-Engagement With Your Subscribers
We live in an age where communicating with other people has never been easier. Heck, you don’t even have to know who the other person is to talk to them. If talking to strangers is your thing, then you can totally hit them up. People will even find comment sections to go to and absolutely […]
When’s The Best Time To Send Email Campaigns?
There’s a lot of factors that go into making an email campaign a successful one. One of those factors is timing. And while there’s a lot of data out there about when the best times to send out a message are, we’re really only going to focus on those briefly. Instead we’re going to focus […]
Conversion optimization: homepage CTA button part 1
It’s crazy to think about all of the buzz words around data driven marketing. As a marketer learning data science, I have bought into the trend just as much as anyone. But lets skip on some of the hype and take a look at a specific test that we are doing which is really interesting. First […]
How to Build your Email List: Convert Current Site Visitors
“How do I build my email list?” is one of the top questions in marketing today. It’s a common issue with which every marketer struggles. With email marketing as the most direct and effective marketing channel, you need to be sure you not only capture email leads, but high quality email leads for future marketing efforts. […]
Case Study: Virginia Tech increases CTOR by 6%
It’s the ultimate measure of an email’s success. It goes beyond opens and clicks to show you the true level of your subscriber engagement. It’s the metric that’s fast becoming the email marketer’s favorite. Click-to-open rate, or CTOR, is becoming the benchmark for how email marketers view their email campaigns. It’s a simple metric with […]