3 Predictions For Email Marketing In 2017
As we come to the end of 2016, it’s time to look into the future. Below we have a few predictions on where the world of email is headed. Keep in mind that these are just predictions and, if 2016 was any indication, email marketing could go in an entirely different direction on a dime. […]
Emojis In Email Subject Lines: Can Your Subscribers See Them?
Recently, our friends over at Litmus put together some great numbers about emojis in subject lines. There’s a lot of good stuff going on in their post, and it’s just a further reminder that you absolutely need to be testing and you need to be studying your subscriber data. You can read the post here, […]
Is Your Opt-In Experience Fitting Best Practices?
Pop-ups catch a pretty bad rap. And while it’s pretty understandable … We’ve all been there. … fact of the matter is that they can be pretty beneficial for your business. So while we aren’t saying all pop-ups are good, we are going to break down the quick why and how of leaving customers with a good experience […]
Litmus: Email Subject Line Myths
Our friends over at Litmus just dropped a great blog post on subject lines. They tackled six myths a lot of us believe about subject lines and debunked them with some very compelling data. They myths they address are: “Subject lines have the biggest impact on whether a subscriber opens an email” “Subject lines can only impact […]
3 Emails We Wanted To Highlight
Every so often, we like to shout out some brands that are doing it right when it comes to email marketing. Here’s three more that hit all the right notes. 3. Remember when we used to stream together? We miss that. From: Daniel Caplin, CMO Sender: Amazon “Nice reengagement.” 2. Our hearts are with those affected by […]
3 Opt-In Best Practices All Email Marketers Should Know
Today’s post is from Sam McNeil, our Director of Deliverability here at WhatCounts. He’s the go-to guy when you need to get and keep your email program squeaky clean, and keep your messages always landing in your subscribers’ inboxes. Below, you’ll get a quick lesson in list hygiene, which is paramount for your success. When bad […]
The Top 3 Takeaways From SumoCon 2016
Today we’re featuring a guest post by Brandon Richardson. Brandon has worked in real estate development/construction for 14 years. He writes about marketing for the construction industry at Constructing Insights. He also runs his own eCommerce and Amazon FBA business, and he blogs about it over at www.fbaroadmap.com. He also loves pizza, so he’s pretty much a modern […]
How To Build Preference Sites With Ease
When it comes to providing the best experience possible for your subscribers, preference sites are a big part of that. Subscribing, unsubscribing, or, you know, preference to what sort of messages your customers receive, it’s important that you provide all those avenues to chose from. We know, we know, putting all that together can be […]
3 More Emails That Are Doing It Right
Every so often we like to take a look at some brands that are doing it right when it comes to the emails they’re sending. Let’s take a look at this week’s entries. 3. The world’s first virtual reality phone case is HERE From Rena Lopez, Senior Customer Success Manager Sender: Fab “This is a […]