The Top 5 Email Marketing Trends For Retailers
Last year, we dropped the immensely popular eBook The Top 5 Retail Campaigns For 2015. So popular, in fact, that today we’re dropping the follow up: The Top 5 Retail Trends Of 2016. Thanks, Bill. So, here it is: In it, our top strategists breakdown the retail best practices that have been crushing it in the email marketing […]
Your Underrated Email Marketing Tool: Confirmation Messages
We’ve talked before about the email types you should be sending out to your subscribers, but there’s one automatic message (or, at least, we hope it is) that might not be getting as much love from you as it needs. We are talking about (if you read the title to this post then you already […]
Why Your Email Marketing Program Needs A Relational Database
Let’s talk about the exciting world of databases. It’s an immensely thrilling subject. But, look, hear us out, because the type of customer database your company has directly impacts your revenue. So let’s take a look at the two different databases that your brand is likely rolling with. Flat This is the one you probably utilize […]
The Importance Of Email Marketing Agencies
We know brands have their own in-house marketers and we’ve got no beef with that. Props to you, brand marketers, you make our jobs a lot easier. Having said that, though, there are a lot of benefits to tapping on an email marketing agency to handle the finer nuances of your messaging. Our friends over […]
Get Those 4th Of July Email Campaigns Ready To Go
Here we are, halfway through June. That means you’ve got less than a month to get those Independence Campaigns geared up and ready to roll out. Woo! U-S-A! U-S-A! This GIF never gets old. If you’re in the restaurant and food business, this holiday is a cash cow: Americans are expected spend over $6 billion […]
3 Father’s Day Emails We’re Into
With Father’s Day coming up on Sunday, we wanted to highlight some great emails we saw, and maybe give you a little last-minute inspiration. 3. Here’s A $20 Gift Card To give That Unique Father’s Day Gift. Sender: Buffalo Jackson Trading Co. Immediately eye-grabbing subject, accompanied by a great deal and a heart-string tugging image = a […]
3 Emails We’re Digging This Week
It’s time for another installment of our series where we shine the spotlight on emails that we think hit all the right notes. 3. ♬ I’ve been waiting… for an email like you ♬ From Amy Garland, Senior Customer Success Manager Sender: Return Path “Good re-engagement email.” 2. It’s Been Awhile From Analee Bueras, Customer Success […]
Having A Plan When You’re A/B Testing Your Emails
You’ve probably never heard us mention the idea of testing before (just kidding, you totally have), but it’s an integral part of providing a unique experience for your subscribers. But you can’t just go into an A/B test all willy-nilly. Don’t be like Aubrey. No, you need to have plan. Which is what we’re precisely […]
4 More Ways To Grow Your Email Subscriber List
Step one in the customer lifecycle is, well, having customers (i.e. acquisition). And growing that subscriber list isn’t always a walk in the park. We’ve previously showed you ways to grow your list that doesn’t involve purchasing subscribers, but because we love to help, here are a few more. 4. Posting In Forums The internet […]