3 More Emails We’re Into
As email people, we get pretty excited about messages that just hit every right note. So we wanted to share with you more of our favorite emails that have graced our inboxes recently. Enjoy! 3. Hey, Seattle! Use This 20% Off Coupon At The Ballard Petco Store Before We Renovate! From Mike Bollen, Customer Success […]
Oversights You’re Making With Your Cart Abandonment Emails
Our Senior Strategist Fawn Young is back again to drop some knowledge on you about abandoned cart campaigns and why it’s always important to check in on your marketing automation. Abandoned cart emails are big revenue drivers. They are typically automated campaigns that once setup can run well on their own via automation. However, that […]
3 Emails We’re Digging
We’re email people and, as such, we love to talk about email with each other. But we’re people pleasers also, which is why we’re going to share some of our personal favorite emails we’ve received recently. These three emails received high marks from the WhatCounts squad: 3. ♬ So Tired, Tired Of Waiting… ♬ […]
The Only Email Marketing Checklist You’ll Ever Need
Who doesn’t love a good cheat sheet? And now that we’re all adults, they’re totally OK to use. Which is why we built this one for you all to capitalize on. Sending amazing email campaigns can be tricky stuff, and we don’t want you to miss a step. (By the way: We can totally do […]
3 Ideas For Adding Simple Dynamic Content To Your Email
We’ll just come out with it: If you aren’t adding dynamic content to your emails, you’re way, way behind. Here in the future, the difference between emails that convert and those that are deleted unceremoniously is simply how unique they appear to the subscriber. If your message is boring, well, adios. But we get it: Maybe […]
3 Important Takeaways From MarketingSherpa 2016
You’ve seen a breakdown or two from our Senior Strategist Fawn Young after her experience at MarketingSherpa. Today, our leaders in Customer Success Katie Thomas and Matthew Ramos will be sharing their insights ahead of webinar they’ll be putting on April 19th. Prior to going to Marketing Sherpa we talked to several different people about their […]
5 Best Practices For Growing Your Email Subscriber List
Earlier this month our Senior Strategist Fawn Young presented you with the best practices when it comes to abandoned carts, and we promised you more. And because we never break a promise, here it is! Fawn spent a lot of speaking with marketers at MarketingSherpa 2016 about growing their email lists, and today she’ll be sharing […]
Are You Applying Smart Marketing To Your Email Program?
In the world of marketing, it’s important to always be one step ahead of the competition. But with the ever increasing influence of social media, doing that can be tricky. The information is always changing and always available, making the playing field somewhat even. Of course, there is data out there that your competitors don’t […]
4 Reasons Email Marketers Should Never Buy Email Lists
The question crosses every email marketer’s mind eventually: Should I purchase this email list? The answer is, of course, no, you shouldn’t. What he said. You pretty much could wrap it up right there, but, for those interested, we’re happy to give you a quick breakdown on why you should avoid this not-at-all-best practice. 4. […]