Here at WhatCounts, we love a good infographic. And sometimes we even throw one together ourselves. Like today! Below you’ll learn everything you need to know about the awesome power of sending your subscribers birthday emails and the best practices to get those dates. Enjoy! (Psst … we can set up a birthday campaign for […]
One of our favorite things to do with this blog is to hand it over to one of our WhatCounts teammates to give you so some amazing insight into what they know and how they apply it to email marketing. Today, Adam Sukenik, one of our amazing designers, is breaking down best practices that you can […]
MarketingSherpa 2016 has come and gone, and if you didn’t stop by or didn’t attend at all don’t worry, we’ll have you covered in the coming weeks as we recap what went down. For starters, our very own senior strategist Fawn Young was interviewed on B2B Nation, a podcast put out by TechnologyAdvice. Have a […]
It’s hard, we know. You create this beautiful email to send to your subscribers. You’re sure it’s a home run. You hit send and, 24 hours later, you see that it’s been opened, but no one is clicking through. So what gives? Well, sometimes it takes more than a killer deal to entice your customers. You […]
When it comes to email marketing, everything begins with subscribers. Well, OK, to correct ourselves everything is subscribers. Anyway, sometimes getting people’s email addresses can be a little difficult, especially if you are one of those really shy individuals who won’t just walk up to random strangers and ask them to their faces. Gonna ask gonna […]
Hey, look, we get it: It’s a busy world. You wear a lot of hats. You’re balancing a lot of projects. Your daily routine is just a constant juggling act. Accurate reenactment of our daily lives. That’s why it’s super important to stay as organize as possible. One tiny misstep in your routine could spell […]
Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels set in. Which brings us to today’s lesson! […]
Happy New Year! Eleven days late! Anyway. Here we are in the new year, and the time is ripe to utilize everything WhatCounts has to offer. Our agency is stacked with talent who are up-to-date on email and design best practices. Every one of them is ready to jump on your team and kick your […]
The holidays aren’t even over yet, but if you haven’t already, it’s time to start planning for 2016. Besides your normal promotional campaigns, what should you be running early in the new year? We’re glad you asked! That’s exactly what one of our expert strategists, Fawn Young, is answering in today’s blog post. 4. Test, […]
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