Don’t Forget To Send Some Holiday Cheer This Season
The holiday season is a big time for online retailers for obvious reasons. During this time of year the floodgates open wide to release a tidal wave of special offerings in hopes of capitalizing on the spending frenzy going on. Pictured: The average consumer during the holidays. Of course, there’s a novel concept dawning this season: […]
Apology Emails: Why It’s Important To Always Say ‘I’m Sorry’
Did you know that people are more likely to trust and like if you apologize? Even for things outside of your control? It’s true! Demonstrating empathy for another human not only makes them warm up to you, but gains their trust almost immediately. This, however, does 100% the opposite. For this reason, partially, it’s always important […]
10 Calls-To-Action To Use (And 5 To Avoid)
Calls-to-action (CTAs) are your best friends and your worst enemies. Best friends because, well, that should be obvious. But worst enemies because as often as they provide the opportunity for click, they have the power to take that away also. It all comes down to how you frame a CTA. Believe it or not, throwing […]
4 Quick Reasons Every Email Marketer Should Be Using Litmus
If you’re in the email marketing game and aren’t aware of Litmus — the email testing gurus — then we have a guide you need to go read right now. For the rest of you who have heard of it, but haven’t dipped your toes in that cool, crisp water, why not? Cool enough for a […]
3 Things To Test For Besides The Subject Line
Yeah, you read that right: We’re talking about testing. Again. Because testing is the best way you can send relevant emails that are going to get all the clicks, buddy. All of them. So many clicks. But while previously we’ve harped on subject line testing, today we want to focus on the other parts of […]
6 Things To Know About Welcome Emails [Infographic]
Look, we get it: Pictures are a million times more fun to look at than a bunch of text laced with tangentially related GIFs. Tangentially related GIF. So let’s cut the chatter and get straight to the goods. Here’s why you need the Welcome Series in your email marketing strategy: Share with the Twitterverse […]
The 3 Black Friday Email Campaign Must-Do’s
It’s not even Halloween yet and I’m already seeing Christmas items on display at retail stores. This got me thinking, when do most people start shopping for the holidays? It turns out about 29% of shoppers start their holiday shopping before Halloween. With that thought in mind and knowing that Halloween is just a couple […]
4 Ways To Maximize The Potential Of Your Preheader
We’ve rapped before about subject lines and their importance. But there’s a little extra something-something that is chilling out in inboxes right next to your glorious email titles: preheaders i.e. that little line of text that follows the subject the line. When you open an email, it appears before your email’s header, usually across from […]
The Pyramid Of Lifecycle Messages
Everyone likes pictures, we get that. That’s why they say a picture is worth a thousand words. Or, as is the case right now, 14. Lifecycle messages, to put it simply, are the messages you should be sending subscribers throughout their duration on your list. Some are more important than others (thus the pyramid we’re […]