The Whitelist VS. The Blacklist
Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay […]
4 Habits To Optimize Your Email Program
When it comes to sending what counts to your subscribers, it’s good to develop habits that’ll make sure your email program is constantly turned up to 11. And while we’re happy to turn it up for you, it’s as they say: You can give a man a doughnut or 12, and he’ll eat for a […]
Subject Line Testing: 5 Things To Keep In Mind
Kinda Fairly Extremely recently,we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the subject line. Why is this […]
6 Signs Your Email Marketing Needs Help
Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be: email produces the highest ROI of any other channel out there. But how do you know if you’re getting the most out of email marketing? There’s a few signs to check for that’ll indicate […]
5 Important Email Types That Should Be In Your Marketing Arsenal
Email marketing can become stagnant quickly if you aren’t using all the tools at your disposal. Below you’ll find snippets from our absolutely free eBook on kickstarting your email marketing program, which also answers some common questions you might have. This snippet will cover important email types that you should be utilizing often to […]
3 Tips For Streamlining Your Email Habits
Katie Thomas is our awesome Director of Strategic Account Services out of the Baltimore office. She was generous enough to give us valuable insight on a problem she runs into constantly: The unfortunate batch and blast. Read on to see how you can avoid doing this, and give your email program the love it deserves. I’ve been […]
Keeping on the Good Side: General Email Best Practices to Remember
We’ve all been in that ever-so-frustrating situation where it feels like your inbox is out to get you. You had to search for the unsubscribe button, you couldn’t unsubscribe, you couldn’t read content on your mobile device – the list goes on and on. Email marketers, you’ve probably wondered about certain sending standards, such as […]
How to Get Amazing Email Engagement Metrics
We know personalized emails deliver six times higher transaction rates than those that don’t (Experian). But what are some ways to personalize? How do we increase email engagement metrics with our campaigns? These and other questions were addressed in our webinar with two of our email experts. Here are some additional answers to questions we didn’t […]
How to Tackle the Win-Back Campaign
Ah, the win-back campaign. If there is one type of email out there that many marketers approach begrudgingly, it would be the win-back. Why? Well, all savvy marketers can attest to the fact that customer retention is critical, but even with your best efforts, there will always be those few customers who fall into the […]