Is It Too Early To Talk About Thanksgiving?
We’re halfway through October, which means you have all your spooky marketing well in hand by now, and we can move on to your November marketing. We know, we know: Your pumpkin spice latte hasn’t even cooled yet, but at least we aren’t jumping straight to Christmas. But, some brands are starting to roll out […]
7 September Holidays To Work Into Your Email Marketing
Editor’s note: This edition of our series of topical holidays to add to your marketing was written while the author was very, very hungry. So, you know, it’ll be very food-heavy. Also, there’s a full moon September 16. Cheese Pizza Day September 5 I Love Food Day September 9 Hot Dog Day September 10 Peanut […]
7 August Holidays To Work Into Your Email Marketing
As we come to the end of July, it’s that time to let you all know what’s going on in August to help keep your messages topical and timely. Also, there’s a full moon on the 18th. And who doesn’t love a full moon? So, without further ado … 7. Watermelon Day August 3rd. 6. […]
Working 7 Popular New Year’s Resolutions Into Email Marketing
The new year is fast approaching, which means billions of people are going to be buying into the whole “new year, new me” stuff that usually ends with “new year, same me from last year.” Still, people are making their lists of resolutions. Safe money is that any of you reading this have done or […]
4 Holiday Trends To Include In Your Email Marketing Content
It’s the holidays and the time of year that people will find literally any reason to throw a party. As a marketer, this time of year is about crafting your message around these reasons. As an email marketer, you also have the benefit of running the gamut on these trends in no time flat. So to […]
3 Tips For Your Halloween Email Marketing Strategy
We’re nine days into September and we saw that Starbucks rolled out its Pumpkin Spice Latte. Then we saw the costumes were out at CostCo and thought, “Hey, when in Rome.” So in the spirit of introducing things way, way to early, we decided to go ahead and do a Halloween smail strategy post. Because, why […]
4 Rules For Connecting With Your Audience
Sometimes we’ll get nostalgic ’round these parts and look through our old ebooks, and then happen upon little nuggets of wisdom that we feel would be super beneficial to you and your marketing program. We found today’s hiding in our totally free ebook (which we highly encourage you download) … … and decided it was […]
Does Content Length Really Matter?
Earlier this year, Search Engine Journal published an article supporting the idea that longer online content length – longer than 2,000 words, specifically – would earn the publisher more money. The article starts by outlining how ROI is measured on blog posts and other online content: Organic searches, site traffic, bounce rate and social shares. […]
3 Strategies to Make Nov. & Dec. the Happiest Time of the Year
I can bet two lumps of coal you’re involved in holiday marketing campaign planning right now, and you have been for weeks if not months. There’s no doubt email marketers know the value of holiday emails to drive revenue during the holidays. It’s the best time of the year to optimize your messages, from creative […]