6 Emails That Did Right By GIFs
Using a GIF in a message can really elevate your email marketing. Pun. And while we’re not advocating that suddenly you fill all your emails with them, they do provide a few benefits that other forms of media-in-email can’t: They can be more effective than static images and videos. Making a video for email can be extremely […]
When Email Messaging And The Olympic Games Collide
The Olympic Games are in full swing, and while we’re a little sad the trampoline portion hasn’t happened yet, we are getting excited for some Olympic-themed emails. We’ve just been staring at this for hours to satisfy our needs. And we’re going to share a couple with you now (plus one that kind of bummed us […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails (Pt. 2)
Well, it’s been a week since we signed up for the Clinton and Trump camps’ email campaigns. We were just hoping to get a newsletter, but found ourselves let down by the experience from both camps. So let’s check out where we’re at today. The Clinton Email Campaign In the seven days since we signed […]
10 July Holidays To Incorporate Into Your Email Marketing Strategy
We’re always preaching that it’s important to be timely and topical. And in an effort to help you be both, we wanted to take a quick moment to share some upcoming July holidays you probably had no idea were a thing, but that you can totally leverage to engage with your subscribers. 10. Barbershop Music Appreciation […]
4 Email Types To Convert Subscribers To Customers
So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but, huh. You have all these subscribers and you’re blasting emails at them, but aren’t seeing much of a return on your time, effort, and cash. What’s […]
Why It’s Time To Start Your Holiday Promotions
Happy November! Put down that pumpkin spice latte and grab your thinking cap because it’s time to start planning out your holiday strategy. What? Too early? No no: The consumer is allowed to think it’s too early for all the joy and cheer. But while they’re hemming and hawing about all that, they’re opening up […]
Why It’s Time To Ditch Snail Mail For Good
Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and how much of it […]
How One Restaurant Optimized Its Email Program And Saw Results
While it’s easy to imagine WhatCounts as an incredibly good looking, machine working to make the email world a better place, it’s actually not. Handsome and a gentleman. Or gentlebot. Whatever. Making the email world a better place takes a team. And our team is loaded with talent. When two of our awesome folks worked […]
The 5 Stages Of Lifecycle Marketing Explained
An awesome email marketing program is focused on building a loving relationship with your subscriber base. Batch and blasts? Please — that’s so tacky. Every program should be at a point where if you invited your subscribers over for bagels, you’d need to go buy more bagels. So how do you get there? It’s called […]