A Breakdown Of Google’s Postmaster
Awhile back, we asked our deliverability guru Brad Gurley to weigh in on Google’s new Gmail Postmaster Tools. He gave us a small teaser of what he thought, but now he’s returned to us with his full breakdown. Enjoy! It’s been nearly 2 months since Google announced their Gmail Postmaster Tools, designed to help senders […]
Gmail Postmaster Improves Spam Filters, Tools For Senders
Google dropped the Gmail Postmaster Tool yesterday, and our Deliverability Expert Brad Gurley provided us with a quick scoop on it: Gmail is rolling out a new feature called Gmail Postmaster Tools […] These tools […] are designed to help senders “do better” at getting mail delivered to the Gmail inbox. The Gmail team also announced that […]
Deliverability 101: Back To The Basics Q & A
During our recent webinar titled Deliverability 101: Back to the Basics, we had a great turnout and lots of well thought-out questions that we, unfortunately, didn’t have to time to answer. After the session ended, we compiled those questions and we’ll be addressing some of the best and most-asked ones here. Q: You mentioned that […]
Ask the Experts: Email Deliverability and Engagement
Perhaps one of the most significant areas email marketers tackle on a daily basis is email deliverability and the engagement of subscribers on our lists. There’s no point in sending if our messages don’t reach the inbox, or if they get there, go unread. We understand this pain point because we, too, are constantly trying to […]
Warm it up! The why and how of an IP warmup
Often when we have new senders or senders who acquire a new dedicated IP address, we get questions about how to best warm up the IP addresses – or even why a warmup is necessary. A “cold” IP, or an IP that has sent little or no traffic in the preceding 30-45 days, will require […]
It’s Official: The First CASL Fine
In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the industry had questioned the extent to which the law would be enforced. Last week the Canadian Radio-television […]
Guess Why We Dropped 60% of Our Subscribers? (Part II)
Recently, I let you in on a little secret about our newsletter list. We dropped about 18,000 (yep, that’s three zeros) subscribers. These readers were silent – no opens, no clicks, no interest whatsoever. So I took the plunge and unsubscribed them. What happened was what every deliverability expert could have told you would happen: […]
Here’s to Keeping Your Holiday Delivery Merry and Bright
As an email marketer, you may be rubbing your hands together with glee for the expectation of the holiday season: new subscribers, big boosts in metrics, and lots of healthy conversions. You may even be tempted to find excuses to send even more emails than you usually do during the gift-buying, gift-giving season. However, if […]
Guess Why We Dropped 60% of Our Subscribers? (Part I)
Maybe you’re wondering if the name of this post is actually true. It is. On August 28, a little over a month ago, I dropped about 60 percent of the subscribers from the WhatCounts Weekly list. Yes, I’m alive to tell about it. Yes, I shed a tear when it happened. Yes, you can do […]