Beautiful design is just as important as personalized, relevant content in today’s email marketing. Many marketers are seeing their audiences go the way of mobile email reading, which makes it essential to be designing messages for these devices. There are many approaches to mobile email design. Many marketers still go the way of mobile-friendly – […]
Today, you can’t get away with not using a responsive email template. It’s a must. A have-to-have. Because mobile readership of emails is growing exponentially, there’s no choice but for marketers to abandon the old way of designing emails, which now often look ugly on mobile phones, and jump on board the responsive design bandwagon. […]
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