Some Exciting News About WhatCounts
We are pleased to announce that WhatCounts has been acquired by OSG, a leading provider of customer communication management, headquartered in New Jersey. WhatCounts will remain a separate business unit under the continued direction of Chief Marketing Officer, Daniel Caplin, Chief Technology Officer, Bill Donges and Vice President of Sales, Mike Piersa. Scott W. Bernstein, […]
Come See Us At Shop.Org!
Come join us at the 2016 Shop.Org event, September 26-28. During this time, we’d love to meet up with you! Click on that link and set up a time to meet with us while you’re there. Also, we’ll be co-hosting a happy hour with some friends of ours, as well as holding a raffle with […]
Road To The White House: A Tale Of Campaign Emails (Pt. 4)
Welcome back to our ongoing series analyzing the email campaigns of presidential hopefuls Hillary Clinton, Gary Johnson, and Donald Trump. Let’s dive right in! Yes! Last time, we said we would look at the emails that are sent to people who actually donated. Fortunately for that, we found one person who donated to Clinton. Unfortunately, […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails (Pt. 3)
Welcome back to our ongoing series breaking down the email campaigns of the presidential hopefuls. We took a break last week because we wanted to expand the race. We signed up for Gary Johnson’s emails, and wanted to give a little time for his emails to catch up to everyone else’s. So, how does the […]
How To Leverage Social Networks To Gain More Subscribers
Email and social media seem to be locked in an eternal debate about which is better for marketing purposes (spoiler alert: it’s email). But just because the two are at odds with each other doesn’t mean you can’t leverage social media to bolster your email program. And, no, Pokémon GO doesn’t count as social media, so it won’t […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails
Like anyone else trying to lead a normal life in this country, we’re choosing to keep our political beliefs to ourselves. But, because we can’t help ourselves, we decided to judge the candidates the best way we know how: by analyzing their email game. So let’s jump right in nice and easy. Today, we’re just going […]
The Email Marketing Scorecard
How well do you know your email program? Take a minute, click below, and fill out our scorecard, and let’s see where you stand: Click Here. Also check out The Only Email Marketing Checklist You’ll Ever Need and 5 Important Email Types That Should Be In Your Marketing Arsenal. 000
Let WhatCounts Handle All Your Email Marketing Automation Needs
Email marketing automation not only allows you to appear timely to your subscribers while sending them personalized messages, it also takes a lot off your plate and saves you the time of having to build and send individual emails. But what takes a lot more off of your plate is just letting us do all […]
Email Personalization Made Even Easier
Making sure our technology is the best out there requires a lot of love and grooming, which is why we’re happy to keep you up to date on what we’ve improving lately. Last week we let you know about all the cool improvements we made to how our platform works with Google Analytics. But that’s […]