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Thank You, Ray Tomlinson

Ray Tomlinson is not a household name, despite his creation being in every household on the planet. His invention was on par with fire, the wheel, electricity, and literally anything else that changed the world. What was this great innovation in the advancement of mankind? Email. And on March 5, 2016, the Father of Email […]

WhatCounts To Offer Free 1-On-1 Consulting At MarketingSherpa Summit

With the rollout of our full lineup of agency services, WhatCounts will be offering free, 30-minute consultations with one of our expert email strategists. Says Daniel Caplin, our fearless CMO: “It’s a further extension of the future vision for WhatCounts. We’re more than just experts when it comes to data-driven email, we’re a full-service agency that can […]

5 Reasons WhatCounts Is The Email Provider Of Your Dreams

Look, we aren’t big on patting ourselves on the back. After all, it’s as Dwayne “The Rock” Johnson says: “Do you wish people to speak well of you? Don’t speak well of yourself.” Ever a wise man. OK. He didn’t actually say that. Blaise Pascal did. But it just doesn’t seem as strong when you […]

What We’re Reading About This Week (9.25.15)

Email’s our jam; you’ve heard us say that probably a few times by now. But while we’re working to take sending email to whole different level, we take a break every now and again to read up on what the Internet has to offer. Here’s what we’ve been reading this week: 5. Bravo’s App Makes […]

Announcing WhatCounts And SumoMe Integration!

We’re super excited to announce our new partner and integration with SumoMe! Haven’t heard? They’re the company making waves for their super robust and easy to use website tools. Over 150,000 websites use them currently and that includes some of our very own customers! *Note skip to the bottom to get started with SumoMe SumoMe […]

Subject Lines: To Emoji Or Not To Emoji

Emojis are kind of a big deal these days. And whether you love them or hate them, or love some of them and hate the rest, or kind of like a lot of them but no not really, they’re here for the long haul. And that means, feelings aside, marketers should consider them when putting […]

3 Ways To Capitalize On The Labor Day Weekend

Labor Day is upon us which means it probably doesn’t hurt to send an email or two geared around the holiday. After all, being relevant and topical is good to keep up engagement with your subscribers, and also it’s a wonderful opportunity to send people pictures of amazing looking hot dogs. Wait, no — this isn’t […]

3 Cool Features Of The New WhatCounts Platform

So check it: We’re upgrading our our Pro platform to make the user experience a whole lot slicker. It’s something we’ve been working on for awhile, and we’re super proud to finally roll it out.   So proud that we’re kinda, sorta itching to share some of awesome stuff that’ll be coming with the upcoming […]

4 Unintentionally Hilarious Emails From Famous People

We know, we know: “WhatCounts is about helping us send totally awesome emails. What’re you doing getting all gossipy on us?” is what you’re probably asking. Or maybe not. Moving on. Yo, we’re still all about helping you send totally awesome email. Thanks to the age we live in, we get the benefit of having unprecedented access […]

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