How Data Science Drives Personalized & Profitable Campaigns
Recently, I had the privilege of chatting with Caroline Riddle, partner marketing manager at Windsor Circle, about what data science is and why it’s so significant right now for email marketers. With lots of experience in the industry and unparalleled knowledge of the topic – this is Windsor Circle’s sweet spot – Caroline dove into the […]
2015 Email Marketing Resource Survival List
What’s up marketing folks! So, here’s my list of email marketing resources that I found interesting for the year. I hope it’s helpful. Let me know if you guys have any additions. There is some very valuable free and paid marketing content here. If you’re a skimmer or quick-reader like me, than this list will […]
2014 Year In Review Infographic
2014 was a great year for WhatCounts. In fact, it may have been our best one yet. As we know, the end of the year often brings a time where it’s especially important to quantify your year. And while it didn’t take a bunch of statistics for us to know we had a stellar year, […]
Best 2015 Email Predictions
What will 2015 bring for marketers? It can be hard to tell with the waterfall of predictions accumulating right now. Everyone has something to say about what will change in mar-tech this year and an opinion about what you should do about it. Our favorite predictions are about email. The future is bright, and we’re not […]
Top 3 Books to Read in 2015
We all struggle to find balance in life. Often it feels impossible, but it isn’t. Maybe the answer lies in making things simple, not constantly making them more complex. I picked these top 3 books to read in 2015 for this exact reason – they’ve helped me find balance and I truly believe have made […]
The Scoop on Digital Marketing: 5 Articles You Should Read Now
There’s no time like the present to get your knowledge on. We’re serving up our favorite in digital marketing news, tips, predictions and more. Check out the articles below and share them with your coworkers and friends. Then tell us about your favorite articles from the recent past! The Best Email Subject Lines to Get People to […]
Cyber Monday Emails Reign Supreme
According to Internet Retailer, this year’s Black Friday into Cyber Monday weekend went well for those sending email. Over the long weekend, consumers spilled 26 percent more money than they did last year. But how did the online shopping day fair, you ask? Especially well, I’d say. Cyber Monday broke the record for most money […]
4 rules for third-party email acquisition success
The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the bottom. With that said, email […]
Listen up! Digital marketing experts you have to hear
Itching to hear from digital marketing experts about the future, entrepreneurship, work-life balance, gaining more customers, and overall taking your campaigns from zero to hero? Listen in to the most recent advice from digital marketing experts in the space. On Doers: Episode 12 In this episode of On Doers, our always passionate CEO Allen Nance, talks […]