From the beginning the coupon was a successful marketing tactic, starting with Coca-Cola’s original coupon for a free Cola in the late 1800s. It’s estimated that between 1894 and 1913, one in nine Americans had received a free Coca-Cola as a result of their coupon campaigns (a total of 8,500,000 free drinks). While coupon tactics […]
There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. They’re pouring endless time and effort […]
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