Rock Your Fourth of July Email Campaign
You have a couple of weeks until the 4th. Are you ready to send a successful email campaign? I have a couple of tips for you that will help you out. Intro by Our Director of Strategic Services, Emily Keye “I would say that email marketers need to take advantage of the couple of weeks leading […]
The (almost) painless way to toss inactive subscribers
Saying hello is easy. A new subscriber comes on board, is highly engaged with your emails, and as a result is boosting your deliverability rating. Over the customers’ lifecycle, the enthusiasm to open every email wanes and engagement rates dip. You send out a thoughtful and creative reengagement campaign, and then you follow up with […]
Email Retargeting is a No-Brainer
I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to acquire a new one. Acquisition strategies are important […]
Take Your Retail Email Marketing Up a Notch
Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of this goodwill. Subscribers know a generic e-blast when they see one, so marketers must take their […]
7 Holiday Email Marketing Tips to Avoid Common Mistakes
It’s beginning to look a lot like Christmas. Next week kicks off the holiday email-sending bonanza and the one item on every email marketer’s wish list is a holly, jolly response rate to his or her campaigns. Battling the competition will be more difficult as everyone sends more and more messages. What’s the secret to […]
Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic
You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this type of email before and didn’t get […]