Monday Marketing Roundup: 5 Email Marketing Must-Reads

If you’re looking to start off your week with an extra dose of email marketing news, read on. Five of my favorite articles to hit the web in the last few weeks are below, and they are sure tomailbox-mail-cluster.jpg by r. nial bradshaw via flickr
provide you with some fresh insight on your email marketing game plan.

Where Segmentation Fails | Media Post

Although I applaud segmenting your audience over a batch-and-blast approach, a smart marketer knows that it is not always easy to market effectively to cookie-cutter segments. Peruse this article to educate yourself on why segmentation can sometimes backfire, and how to find the sweet-spot for balancing individual customer propensity and the segment in which they fall into.

Moan, Moan, Moan – All You Ever Do Is Complain! Part 2 | Return Path

In the life of an email marketer, complaints from subscribers are one of those things you will probably never get away from completely, but you should try to avoid. After all, your goal should always be to maintain happy, engaged subscribers. Get solutions to five problematic situations that tend to arise with new subscribers are receiving their first email from your brand, via this article.

What Is Customer Retention And Why Do You Need It? | Econsultancy

Why is it that even after you’ve mastered a magnificent customer experience, that some customers don’t return? It is more efficient and cost effective to retain current customers than acquire new, so it is critical to master maintaining your current customers while trying to bring in new ones. Check out this article for the tips you need to stop disengagement.

Making Your List and Checking It Twice | ClickZ

We’ve now entered Q4 and that means one very important thing: holiday season. It is time to prep for your ever-important holiday strategy, so grab this list of marketing must-knows from ClickZ and get going (and then drop by for our deliverability webinar on October 29)!

Beyond Newsletters: 5 Tips To Help You Completely Re-Think Email Marketing | Marketing Land

If “…60% of executives read an email newsletter as one of their first three news sources they check daily,” I’d say that is cause enough to put an emphasis on newsletter content, and if a company doesn’t send a newsletter, perhaps they should. Whether you’re looking to overhaul your newsletter or just spruce up parts, this article is filled with ideas that you should implement at the first available opportunity.

Have you read any good articles lately? Be sure to tweet them to @WhatCounts – we’re always up for a great digital marketing read!

Victoria Lopiano
Marketing Coordinator, WhatCounts

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