How Effective Was Email Marketing On Black Friday 2016?
Our friends over at Litmus have crunched the numbers and released their notes on key email marketing trends for Black Friday 2016. You can read the whole thing here (which we suggest you do). We do want to highlight a couple of their findings though: There was a huge upward trend in email animations. Sending animated […]
4 Holiday Emails That Are Doing It Right
Every now and then, we like to take a look at some brands that are hitting all the right notes when it comes to their messaging. Today’s rendition is our holiday edition, because who isn’t pumped that the holidays are almost here? So let’s jump right in! 1. How do we say sorry… ? From: […]
3 Predictions For Email Marketing In 2017
As we come to the end of 2016, it’s time to look into the future. Below we have a few predictions on where the world of email is headed. Keep in mind that these are just predictions and, if 2016 was any indication, email marketing could go in an entirely different direction on a dime. […]
6 Frequently Asked Questions About Email Re-Engagement Campaigns
Only you can know the actual numbers from your data, but on average, around 75 percent of an email marketer’s subscriber list is likely inactive. But fortunately for us in the email world, we have win-back campaigns that are specifically geared toward encouraging re-engagement from those subscribers that have seemingly lost interest. What’s the target audience? At […]
Emojis In Email Subject Lines: Can Your Subscribers See Them?
Recently, our friends over at Litmus put together some great numbers about emojis in subject lines. There’s a lot of good stuff going on in their post, and it’s just a further reminder that you absolutely need to be testing and you need to be studying your subscriber data. You can read the post here, […]
15 Email Subject Lines Perfect For The Holiday Season
With the holidays right around the corner, you should be, in between repeat viewings of Elf, putting the finishing touches on your marketing plan for the season. And to help you polish it off, we’ve put together a quick list of email subject lines you can riff on or just flat out go ahead and use: […]
Utilizing Your Email Channel For Success On Giving Tuesday
lasFor the uninformed, Giving Tuesday is the first Tuesday after Thanksgiving. It’s supposed to be a day where we, well, give to others. It’s meant to be an altruistic break from the big spending holidays we Americans just endured. Instead of shopping, we donate. It’s a wonderful little holiday that could use a little more […]
Is Your Opt-In Experience Fitting Best Practices?
Pop-ups catch a pretty bad rap. And while it’s pretty understandable … We’ve all been there. … fact of the matter is that they can be pretty beneficial for your business. So while we aren’t saying all pop-ups are good, we are going to break down the quick why and how of leaving customers with a good experience […]
Your One-Stop Black Friday/Cyber Monday Post For Email Marketing
As of this posting we have a little less than a month until Black Friday, and almost a month until Cyber Monday. Which means that you should be all geared up to drop your respective promotional marketing for those days. But, if you’re one of those procrastinating types, consider this an ever-evolving resource to help get […]
Litmus: Email Subject Line Myths
Our friends over at Litmus just dropped a great blog post on subject lines. They tackled six myths a lot of us believe about subject lines and debunked them with some very compelling data. They myths they address are: “Subject lines have the biggest impact on whether a subscriber opens an email” “Subject lines can only impact […]