The Pyramid Of Lifecycle Messages
Everyone likes pictures, we get that. That’s why they say a picture is worth a thousand words. Or, as is the case right now, 14. Lifecycle messages, to put it simply, are the messages you should be sending subscribers throughout their duration on your list. Some are more important than others (thus the pyramid we’re […]
Announcing WhatCounts And SumoMe Integration!
We’re super excited to announce our new partner and integration with SumoMe! Haven’t heard? They’re the company making waves for their super robust and easy to use website tools. Over 150,000 websites use them currently and that includes some of our very own customers! *Note skip to the bottom to get started with SumoMe SumoMe […]
Why It’s Time To Ditch Snail Mail For Good
Did you know that junk mail produces almost 1 billion pounds of trash each year? (And that’s a conservative estimate.) That’s a lot of trees, man. Think about your own mail routine for a second. After this part. Exactly how much of it do you go through, let alone use, and how much of it […]
A Breakdown Of Google’s Postmaster
Awhile back, we asked our deliverability guru Brad Gurley to weigh in on Google’s new Gmail Postmaster Tools. He gave us a small teaser of what he thought, but now he’s returned to us with his full breakdown. Enjoy! It’s been nearly 2 months since Google announced their Gmail Postmaster Tools, designed to help senders […]
3 Tips For Your Halloween Email Marketing Strategy
We’re nine days into September and we saw that Starbucks rolled out its Pumpkin Spice Latte. Then we saw the costumes were out at CostCo and thought, “Hey, when in Rome.” So in the spirit of introducing things way, way to early, we decided to go ahead and do a Halloween smail strategy post. Because, why […]
Subject Lines: To Emoji Or Not To Emoji
Emojis are kind of a big deal these days. And whether you love them or hate them, or love some of them and hate the rest, or kind of like a lot of them but no not really, they’re here for the long haul. And that means, feelings aside, marketers should consider them when putting […]
So You Want To Access Your Free Themes In Pro
You probably haven’t heard us talking about our new UI with three awesome free themes for users to mold into beautiful works of art. But they’re there — we know because we’ve seen them. And, well, sometimes people just need a little help finding things, you know? And we’re here to help — because we […]
3 Ways To Capitalize On The Labor Day Weekend
Labor Day is upon us which means it probably doesn’t hurt to send an email or two geared around the holiday. After all, being relevant and topical is good to keep up engagement with your subscribers, and also it’s a wonderful opportunity to send people pictures of amazing looking hot dogs. Wait, no — this isn’t […]
3 Cool Features Of The New WhatCounts Platform
So check it: We’re upgrading our our Pro platform to make the user experience a whole lot slicker. It’s something we’ve been working on for awhile, and we’re super proud to finally roll it out. So proud that we’re kinda, sorta itching to share some of awesome stuff that’ll be coming with the upcoming […]
4 Unintentionally Hilarious Emails From Famous People
We know, we know: “WhatCounts is about helping us send totally awesome emails. What’re you doing getting all gossipy on us?” is what you’re probably asking. Or maybe not. Moving on. Yo, we’re still all about helping you send totally awesome email. Thanks to the age we live in, we get the benefit of having unprecedented access […]