Think Twice, Click Once: 3 Company Emails People Regretted Sending
Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA of sorts as we […]
3 Excellent Sites To Get Copyright-Free Images
UPDATE: It should be noted that what the British Library did got us super, super excited about talking about beautiful, copyright-free images. However, it was brought to our attention that we should absolutely be careful in how we promote and encourage their use. So with that in mind, we’re pulling from Pixabay’s guidelines on what […]
4 Rules For Connecting With Your Audience
Sometimes we’ll get nostalgic ’round these parts and look through our old ebooks, and then happen upon little nuggets of wisdom that we feel would be super beneficial to you and your marketing program. We found today’s hiding in our totally free ebook (which we highly encourage you download) … … and decided it was […]
The Whitelist VS. The Blacklist
Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay […]
How One Restaurant Optimized Its Email Program And Saw Results
While it’s easy to imagine WhatCounts as an incredibly good looking, machine working to make the email world a better place, it’s actually not. Handsome and a gentleman. Or gentlebot. Whatever. Making the email world a better place takes a team. And our team is loaded with talent. When two of our awesome folks worked […]
The Origin Of Spam
In 1978, Digital Equipment Corporation – acquired by Compaq in 1998, which was then acquired by Hewlett-Packard four years later – was in its 18th year of existence as a vendor of software and tech that looked like refrigerators but turns out, no they weren’t refrigerators – they were computers. At its apex, Digital was […]
4 Habits To Optimize Your Email Program
When it comes to sending what counts to your subscribers, it’s good to develop habits that’ll make sure your email program is constantly turned up to 11. And while we’re happy to turn it up for you, it’s as they say: You can give a man a doughnut or 12, and he’ll eat for a […]
Missed Opportunity? 3 Questions We Have About Prime Day 2015
*Updated below* Amazon turns 20 today and, like any irresponsible freshly-non-teenager, they are throwing a party that everyone is invited to. Of course, this will be sans the potential for law enforcement being called, destruction of property, and Amazon’s parents finding out. “And someone threw up in your grandmother’s antique decanter!” So what can we […]
Subject Line Testing: 5 Things To Keep In Mind
Kinda Fairly Extremely recently,we’ve talked some about A/B testing and the wonders it’ll do for your email marketing program. And while you can do A/B testing for a boatload of creative and design concepts with your emails, let’s focus more on perhaps the most important part of the email: the subject line. Why is this […]
Gmail Postmaster Improves Spam Filters, Tools For Senders
Google dropped the Gmail Postmaster Tool yesterday, and our Deliverability Expert Brad Gurley provided us with a quick scoop on it: Gmail is rolling out a new feature called Gmail Postmaster Tools […] These tools […] are designed to help senders “do better” at getting mail delivered to the Gmail inbox. The Gmail team also announced that […]