6 Signs Your Email Marketing Needs Help
Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be: email produces the highest ROI of any other channel out there. But how do you know if you’re getting the most out of email marketing? There’s a few signs to check for that’ll indicate […]
The 5 Stages Of Lifecycle Marketing Explained
An awesome email marketing program is focused on building a loving relationship with your subscriber base. Batch and blasts? Please — that’s so tacky. Every program should be at a point where if you invited your subscribers over for bagels, you’d need to go buy more bagels. So how do you get there? It’s called […]
6 Tips For Growing Your Email List
There’s a lot you need to do to have an effective email marketing program. We just covered the types of emails you should be constantly sending out. You also need to be engaging with your subscriber list. Oh, and the better you curate your list, the better you’ll be able to provide a more fulfilling […]
5 Important Email Types That Should Be In Your Marketing Arsenal
Email marketing can become stagnant quickly if you aren’t using all the tools at your disposal. Below you’ll find snippets from our absolutely free eBook on kickstarting your email marketing program, which also answers some common questions you might have. This snippet will cover important email types that you should be utilizing often to […]
3 Tips For Streamlining Your Email Habits
Katie Thomas is our awesome Director of Strategic Account Services out of the Baltimore office. She was generous enough to give us valuable insight on a problem she runs into constantly: The unfortunate batch and blast. Read on to see how you can avoid doing this, and give your email program the love it deserves. I’ve been […]
Deliverability 101: Back To The Basics Q & A
During our recent webinar titled Deliverability 101: Back to the Basics, we had a great turnout and lots of well thought-out questions that we, unfortunately, didn’t have to time to answer. After the session ended, we compiled those questions and we’ll be addressing some of the best and most-asked ones here. Q: You mentioned that […]
Feature Spotlight: Custom Email UTM Analytics Tags
New in Professional Edition Version 10.12, start using custom analytics tagging. Before now, you couldn’t control how your campaigns were automatically labeled for reporting in Google Analytics or Omniture. What’s new is the ability to set the utm_source and utm_medium in the realm settings. Custom Analytics In realm settings scroll down to the analytics section. […]
Feature Spotlight: Custom Labels in Professional Edition
Version 10.12 comes packed with brandspankin’ new goodies for your email marketing pleasure. For this spotlight we’re highlighting custom campaign labels. Start labeling your campaigns right away. This has been one of the major features that customers have been wanting and you can now take advantage of it! Custom Campaign Labels One includes the new custom labeling […]
IRCE 2015 Recap
We’re coming off a tremendous week spending time with our retail customers and partners at IRCE 2015 in Chicago, Illinois! A conference like IRCE offers a unique opportunity to spend time and get actionable feedback from the group we care about most: our customers. The show offered insight into why email remains so relevant with […]
Rock Your Fourth of July Email Campaign
You have a couple of weeks until the 4th. Are you ready to send a successful email campaign? I have a couple of tips for you that will help you out. Intro by Our Director of Strategic Services, Emily Keye “I would say that email marketers need to take advantage of the couple of weeks leading […]