Conversion optimization: homepage CTA button part 1
It’s crazy to think about all of the buzz words around data driven marketing. As a marketer learning data science, I have bought into the trend just as much as anyone. But lets skip on some of the hype and take a look at a specific test that we are doing which is really interesting. First […]
Pivnet 186 Advertising Improves Engagement by Switching to Responsive Design
Toyota noticed a 93% increase in click to open rate as well as a 17% increase in open rate! Read on to find out how. Can our agency help you? Summary Central Atlantic Toyota Dealers, a client of Pivnet 186 Advertising, was interested in using a responsive template to accommodate their continually growing mobile customer […]
Ask the Experts: Email Deliverability and Engagement
Perhaps one of the most significant areas email marketers tackle on a daily basis is email deliverability and the engagement of subscribers on our lists. There’s no point in sending if our messages don’t reach the inbox, or if they get there, go unread. We understand this pain point because we, too, are constantly trying to […]
Holy cow! It’s almost time for back-to-school email marketing
Did you know after the winter holidays, back-to-school season is the largest revenue-driver of the year for email marketing? Calling all online retailers: This is your wake-up call. Prepare for back-to-school season now – it will be here sooner than you think – so you can drive the most revenue from your emails. Back-to-school email […]
Ask the Experts: Email Design
The email marketing industry changes constantly. No doubt, it’s important to keep up with the latest trends and tactics so your messages look pretty on every screen. However, it can be hard to determine what’s an email design maybe, and what’s a must. Here to help are our in-house experts. They’re veteran coders and designers who […]
Warm it up! The why and how of an IP warmup
Often when we have new senders or senders who acquire a new dedicated IP address, we get questions about how to best warm up the IP addresses – or even why a warmup is necessary. A “cold” IP, or an IP that has sent little or no traffic in the preceding 30-45 days, will require […]
Keeping on the Good Side: General Email Best Practices to Remember
We’ve all been in that ever-so-frustrating situation where it feels like your inbox is out to get you. You had to search for the unsubscribe button, you couldn’t unsubscribe, you couldn’t read content on your mobile device – the list goes on and on. Email marketers, you’ve probably wondered about certain sending standards, such as […]
How Data Science Drives Personalized & Profitable Campaigns
Recently, I had the privilege of chatting with Caroline Riddle, partner marketing manager at Windsor Circle, about what data science is and why it’s so significant right now for email marketers. With lots of experience in the industry and unparalleled knowledge of the topic – this is Windsor Circle’s sweet spot – Caroline dove into the […]
Responsive Design vs. Fluid Design
Beautiful design is just as important as personalized, relevant content in today’s email marketing. Many marketers are seeing their audiences go the way of mobile email reading, which makes it essential to be designing messages for these devices. There are many approaches to mobile email design. Many marketers still go the way of mobile-friendly – […]
Opens, Clicks, Conversions – Oh My! What to do to boost engagement in your emails
Getting more engagement on your emails is the ultimate quest for email marketers. We’re all looking for the silver bullet that will give way toimproved metrics and subscribers who don’t just open, read, and click content, but crave it regularly. While I can’t provide you with a magic solution to this never-ending goal, I can provide […]