How Social Coupons Drive Email Remarketing Campaigns
From the beginning the coupon was a successful marketing tactic, starting with Coca-Cola’s original coupon for a free Cola in the late 1800s. It’s estimated that between 1894 and 1913, one in nine Americans had received a free Coca-Cola as a result of their coupon campaigns (a total of 8,500,000 free drinks). While coupon tactics […]
Who knew? Insights from testing our newsletter send time
When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars. We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing of your email, […]
It’s Official: The First CASL Fine
In July 2014, nearly three years after its initial passing, the Canadian Anti-Spam Law (CASL) was enacted by Canada’s government, which imposed strict fines on senders who failed to follow guidelines around permission and identification. Since then, many in the industry had questioned the extent to which the law would be enforced. Last week the Canadian Radio-television […]
How We Increased our Email Engagement Rate
Something I got tired of doing recently was sending our weekly newsletter. Don’t get me wrong, the process of creating the newsletter is a thrill I wouldn’t miss out on: choosing the content from partners and industry experts, carefully combing through stock photos and creating imagery. Crafting the perfect copy for each section in hopes […]
The (almost) painless way to toss inactive subscribers
Saying hello is easy. A new subscriber comes on board, is highly engaged with your emails, and as a result is boosting your deliverability rating. Over the customers’ lifecycle, the enthusiasm to open every email wanes and engagement rates dip. You send out a thoughtful and creative reengagement campaign, and then you follow up with […]
Email Retargeting is a No-Brainer
I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to acquire a new one. Acquisition strategies are important […]
Take Your Retail Email Marketing Up a Notch
Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of this goodwill. Subscribers know a generic e-blast when they see one, so marketers must take their […]
2015 Email Marketing Resource Survival List
What’s up marketing folks! So, here’s my list of email marketing resources that I found interesting for the year. I hope it’s helpful. Let me know if you guys have any additions. There is some very valuable free and paid marketing content here. If you’re a skimmer or quick-reader like me, than this list will […]
Kick the Ugly Email Habit with a Responsive Email Template
Today, you can’t get away with not using a responsive email template. It’s a must. A have-to-have. Because mobile readership of emails is growing exponentially, there’s no choice but for marketers to abandon the old way of designing emails, which now often look ugly on mobile phones, and jump on board the responsive design bandwagon. […]
National Aquarium rocks video in email best practices
Video in email best practices. It’s one of those hot topics customers often ask us about. Can we use video in email yet? How do we best send video to our subscribers? When will video in email be supported? Our recommendations have always been to: Avoid using video directly in email. Only Apple Mail supports […]