How to Get Amazing Email Engagement Metrics
We know personalized emails deliver six times higher transaction rates than those that don’t (Experian). But what are some ways to personalize? How do we increase email engagement metrics with our campaigns? These and other questions were addressed in our webinar with two of our email experts. Here are some additional answers to questions we didn’t […]
2014 Year In Review Infographic
2014 was a great year for WhatCounts. In fact, it may have been our best one yet. As we know, the end of the year often brings a time where it’s especially important to quantify your year. And while it didn’t take a bunch of statistics for us to know we had a stellar year, […]
Best 2015 Email Predictions
What will 2015 bring for marketers? It can be hard to tell with the waterfall of predictions accumulating right now. Everyone has something to say about what will change in mar-tech this year and an opinion about what you should do about it. Our favorite predictions are about email. The future is bright, and we’re not […]
Top 3 Books to Read in 2015
We all struggle to find balance in life. Often it feels impossible, but it isn’t. Maybe the answer lies in making things simple, not constantly making them more complex. I picked these top 3 books to read in 2015 for this exact reason – they’ve helped me find balance and I truly believe have made […]
Does Content Length Really Matter?
Earlier this year, Search Engine Journal published an article supporting the idea that longer online content length – longer than 2,000 words, specifically – would earn the publisher more money. The article starts by outlining how ROI is measured on blog posts and other online content: Organic searches, site traffic, bounce rate and social shares. […]
The Scoop on Digital Marketing: 5 Articles You Should Read Now
There’s no time like the present to get your knowledge on. We’re serving up our favorite in digital marketing news, tips, predictions and more. Check out the articles below and share them with your coworkers and friends. Then tell us about your favorite articles from the recent past! The Best Email Subject Lines to Get People to […]
Cyber Monday Emails Reign Supreme
According to Internet Retailer, this year’s Black Friday into Cyber Monday weekend went well for those sending email. Over the long weekend, consumers spilled 26 percent more money than they did last year. But how did the online shopping day fair, you ask? Especially well, I’d say. Cyber Monday broke the record for most money […]
4 rules for third-party email acquisition success
The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the bottom. With that said, email […]
Digital Marketing Ideas to Fire Up Your December
Coming off an extra-thankful and extra-long holiday weekend, it can take a more than a strong cup of coffee to get you back in gear for the work week that awaits you. Before you get back down to business, (or cyber Monday shopping), take an extra five this morning and check out our list of […]
How to Tackle the Win-Back Campaign
Ah, the win-back campaign. If there is one type of email out there that many marketers approach begrudgingly, it would be the win-back. Why? Well, all savvy marketers can attest to the fact that customer retention is critical, but even with your best efforts, there will always be those few customers who fall into the […]