7 Holiday Email Marketing Tips to Avoid Common Mistakes
It’s beginning to look a lot like Christmas. Next week kicks off the holiday email-sending bonanza and the one item on every email marketer’s wish list is a holly, jolly response rate to his or her campaigns. Battling the competition will be more difficult as everyone sends more and more messages. What’s the secret to […]
Listen up! Digital marketing experts you have to hear
Itching to hear from digital marketing experts about the future, entrepreneurship, work-life balance, gaining more customers, and overall taking your campaigns from zero to hero? Listen in to the most recent advice from digital marketing experts in the space. On Doers: Episode 12 In this episode of On Doers, our always passionate CEO Allen Nance, talks […]
How to Optimize Your Holiday Email Marketing
The holiday season is almost here! Big shopping days are just around the corner so it is time to start increasing your email marketing efforts. What is the most effective way to prepare for your holiday email marketing? Start by enhancing your database and effectively targeting your consumers. Get Clean Marketers across all industries are […]
A Marketer’s Guide to Social Media Images
There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. They’re pouring endless time and effort […]
How to Build your Email List: Convert Current Site Visitors
“How do I build my email list?” is one of the top questions in marketing today. It’s a common issue with which every marketer struggles. With email marketing as the most direct and effective marketing channel, you need to be sure you not only capture email leads, but high quality email leads for future marketing efforts. […]
Case Study: Virginia Tech increases CTOR by 6%
It’s the ultimate measure of an email’s success. It goes beyond opens and clicks to show you the true level of your subscriber engagement. It’s the metric that’s fast becoming the email marketer’s favorite. Click-to-open rate, or CTOR, is becoming the benchmark for how email marketers view their email campaigns. It’s a simple metric with […]
5 Email Articles to Kick-Start Your Week
Keeping up with best practices, latest news and trends in the email marketing realm can be tough work. That’s why we like to help you out by serving up some of our favorite educational and/or informative email articles from the recent weeks. Take a peek at this Monday’s round-up and let us know what you’ve […]
Quiz: What Friends Character Are You? Email Marketing Edition
In honor of the 20th anniversary of the popular TV show, Friends… …we created a quiz about two of our favorite things—Friends and Email. DataValidation keeps email marketing lists in compliance with email service provider standards through validation services and ongoing Email Assurance. WhatCounts loves email, and helps our clients send beautiful, relevant messages to their subscribers. […]
3 Strategies to Make Nov. & Dec. the Happiest Time of the Year
I can bet two lumps of coal you’re involved in holiday marketing campaign planning right now, and you have been for weeks if not months. There’s no doubt email marketers know the value of holiday emails to drive revenue during the holidays. It’s the best time of the year to optimize your messages, from creative […]
Google Inbox Proves WhatCounts CEO Right, Email In The Era Of Personalization
Personalized email is part of our “We Love Email” mantra here at WhatCounts and over a year ago our CEO, Allen Nance, talked about the future of email. “We are finally moving beyond the era of ‘batch and blast’ into an era of ‘personalization’ Tweet this quote. Email as a marketing channel is ripe for […]