5 Top-Notch Email Marketing Articles to Check Out Now
If you’re looking for some top-notch email marketing articles, you’ve come to the right place. Check out the five articles below and get ready to increase your email marketing prowess! 5 Reasons Why Content Marketing Should Elevate Your Email Program | ClickZ When you’re an email marketer, and you know email boasts the highest ROI […]
The One Segmentation Rule You Should Be Using All the Time
As an email marketer, you’re only as good as the quality of your list. If your list quality is poor, it stands to reason the results of your email marketing will be similarly lacking. But there’s one action you can take to truly gauge the standings of your list. Split your list using just one […]
Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic
You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this type of email before and didn’t get […]
Guess Why We Dropped 60% of Our Subscribers? (Part II)
Recently, I let you in on a little secret about our newsletter list. We dropped about 18,000 (yep, that’s three zeros) subscribers. These readers were silent – no opens, no clicks, no interest whatsoever. So I took the plunge and unsubscribed them. What happened was what every deliverability expert could have told you would happen: […]
Monday Marketing Roundup: 5 Email Marketing Must-Reads
If you’re looking to start off your week with an extra dose of email marketing news, read on. Five of my favorite articles to hit the web in the last few weeks are below, and they are sure to provide you with some fresh insight on your email marketing game plan. Where Segmentation Fails | […]
Here’s to Keeping Your Holiday Delivery Merry and Bright
As an email marketer, you may be rubbing your hands together with glee for the expectation of the holiday season: new subscribers, big boosts in metrics, and lots of healthy conversions. You may even be tempted to find excuses to send even more emails than you usually do during the gift-buying, gift-giving season. However, if […]
Guess Why We Dropped 60% of Our Subscribers? (Part I)
Maybe you’re wondering if the name of this post is actually true. It is. On August 28, a little over a month ago, I dropped about 60 percent of the subscribers from the WhatCounts Weekly list. Yes, I’m alive to tell about it. Yes, I shed a tear when it happened. Yes, you can do […]
Quiz: Can You Catch the Email Marketing Myth?
Are you looking for an opportunity to prove your email marketing prowess? Maybe you’re looking to challenge your co-workers to a friendly Friday showdown. If so, take our true or false quiz on some of the most common email marketing myths and see if you can separate the fact from the fiction! Not only can you secure […]
Your Questions Answered: Canada’s Anti-Spam Law Q & A
Canada’s Anti-Spam Law (CASL) is getting a refresher on July 1, 2014. If your business sends emails, these updates most likely apply to you. Don’t wait until the last minute to make sure your email marketing complies with the law. Learn to whom the law applies, how to apply the changes to your email marketing, […]