6 Emails That Did Right By GIFs
Using a GIF in a message can really elevate your email marketing. Pun. And while we’re not advocating that suddenly you fill all your emails with them, they do provide a few benefits that other forms of media-in-email can’t: They can be more effective than static images and videos. Making a video for email can be extremely […]
Did You Get Your Hands On Our Holiday Calendar?
You may have missed it, but recently we did a webinar on planning out your holiday marketing through the New Year. It was very pretty looking: Magical, almost. In it we dropped a super valuable resource that we want everyone to have: a holiday calendar. It was put together by our expert strategists and is […]
Is It Too Early To Talk About Thanksgiving?
We’re halfway through October, which means you have all your spooky marketing well in hand by now, and we can move on to your November marketing. We know, we know: Your pumpkin spice latte hasn’t even cooled yet, but at least we aren’t jumping straight to Christmas. But, some brands are starting to roll out […]
3 Emails We Wanted To Highlight
Every so often, we like to shout out some brands that are doing it right when it comes to email marketing. Here’s three more that hit all the right notes. 3. Remember when we used to stream together? We miss that. From: Daniel Caplin, CMO Sender: Amazon “Nice reengagement.” 2. Our hearts are with those affected by […]
3 Opt-In Best Practices All Email Marketers Should Know
Today’s post is from Sam McNeil, our Director of Deliverability here at WhatCounts. He’s the go-to guy when you need to get and keep your email program squeaky clean, and keep your messages always landing in your subscribers’ inboxes. Below, you’ll get a quick lesson in list hygiene, which is paramount for your success. When bad […]
The Top 3 Takeaways From SumoCon 2016
Today we’re featuring a guest post by Brandon Richardson. Brandon has worked in real estate development/construction for 14 years. He writes about marketing for the construction industry at Constructing Insights. He also runs his own eCommerce and Amazon FBA business, and he blogs about it over at www.fbaroadmap.com. He also loves pizza, so he’s pretty much a modern […]
Some Exciting News About WhatCounts
We are pleased to announce that WhatCounts has been acquired by OSG, a leading provider of customer communication management, headquartered in New Jersey. WhatCounts will remain a separate business unit under the continued direction of Chief Marketing Officer, Daniel Caplin, Chief Technology Officer, Bill Donges and Vice President of Sales, Mike Piersa. Scott W. Bernstein, […]
Come See Us At Shop.Org!
Come join us at the 2016 Shop.Org event, September 26-28. During this time, we’d love to meet up with you! Click on that link and set up a time to meet with us while you’re there. Also, we’ll be co-hosting a happy hour with some friends of ours, as well as holding a raffle with […]
How To Build Preference Sites With Ease
When it comes to providing the best experience possible for your subscribers, preference sites are a big part of that. Subscribing, unsubscribing, or, you know, preference to what sort of messages your customers receive, it’s important that you provide all those avenues to chose from. We know, we know, putting all that together can be […]
7 September Holidays To Work Into Your Email Marketing
Editor’s note: This edition of our series of topical holidays to add to your marketing was written while the author was very, very hungry. So, you know, it’ll be very food-heavy. Also, there’s a full moon September 16. Cheese Pizza Day September 5 I Love Food Day September 9 Hot Dog Day September 10 Peanut […]