3 More Emails That Are Doing It Right
Every so often we like to take a look at some brands that are doing it right when it comes to the emails they’re sending. Let’s take a look at this week’s entries. 3. The world’s first virtual reality phone case is HERE From Rena Lopez, Senior Customer Success Manager Sender: Fab “This is a […]
Road To The White House: A Tale Of Campaign Emails (Pt. 4)
Welcome back to our ongoing series analyzing the email campaigns of presidential hopefuls Hillary Clinton, Gary Johnson, and Donald Trump. Let’s dive right in! Yes! Last time, we said we would look at the emails that are sent to people who actually donated. Fortunately for that, we found one person who donated to Clinton. Unfortunately, […]
Email Best Practices For Utilizing Google Analytics With Your ESP (Pt. 1)
As an email marketer, it’s always a good habit to keep a constant eye on your metrics. But, as anyone who is deeply familiar with the subject will know, sometimes the numbers reported from your ESP and the numbers you see in Google Analytics don’t match up. There are a number factors — some controllable, […]
When Email Messaging And The Olympic Games Collide
The Olympic Games are in full swing, and while we’re a little sad the trampoline portion hasn’t happened yet, we are getting excited for some Olympic-themed emails. We’ve just been staring at this for hours to satisfy our needs. And we’re going to share a couple with you now (plus one that kind of bummed us […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails (Pt. 4)
We’re back again with our fourth installment of our series breaking down the email campaigns of the 2016 presidential hopefuls. Let’s dive in, shall we? Johnson Campaign We’ll go ahead and get this one out of the way: Moving on! Clinton Campaign Another two weeks rolls by and another ridiculous amounts of email from the Clinton […]
Email Best Practices: Cart Abandonment [Infographic]
We talked recently about how confirmation messages were an unappreciated way to generate more revenue and boost your ROI. Well, we’re back again to hype another message type that should be in every email marketer’s arsenal, but probably isn’t: the abandoned cart email. Want help getting something like this set up for your brand? […]
7 August Holidays To Work Into Your Email Marketing
As we come to the end of July, it’s that time to let you all know what’s going on in August to help keep your messages topical and timely. Also, there’s a full moon on the 18th. And who doesn’t love a full moon? So, without further ado … 7. Watermelon Day August 3rd. 6. […]
The Top 5 Email Marketing Trends For Retailers
Last year, we dropped the immensely popular eBook The Top 5 Retail Campaigns For 2015. So popular, in fact, that today we’re dropping the follow up: The Top 5 Retail Trends Of 2016. Thanks, Bill. So, here it is: In it, our top strategists breakdown the retail best practices that have been crushing it in the email marketing […]
Your Underrated Email Marketing Tool: Confirmation Messages
We’ve talked before about the email types you should be sending out to your subscribers, but there’s one automatic message (or, at least, we hope it is) that might not be getting as much love from you as it needs. We are talking about (if you read the title to this post then you already […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails (Pt. 3)
Welcome back to our ongoing series breaking down the email campaigns of the presidential hopefuls. We took a break last week because we wanted to expand the race. We signed up for Gary Johnson’s emails, and wanted to give a little time for his emails to catch up to everyone else’s. So, how does the […]