How To Leverage Social Networks To Gain More Subscribers
Email and social media seem to be locked in an eternal debate about which is better for marketing purposes (spoiler alert: it’s email). But just because the two are at odds with each other doesn’t mean you can’t leverage social media to bolster your email program. And, no, Pokémon GO doesn’t count as social media, so it won’t […]
The Numbers Behind Presidential Email Campaigns
In case you haven’t noticed, we’re a little crazy about the email campaigns going on from presidential hopefuls Hillary Clinton and Donald Trump. And while we get our next post in the series put together, we thought we would take a step back and tag in someone else to help dig into campaign emails. The folks […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails (Pt. 2)
Well, it’s been a week since we signed up for the Clinton and Trump camps’ email campaigns. We were just hoping to get a newsletter, but found ourselves let down by the experience from both camps. So let’s check out where we’re at today. The Clinton Email Campaign In the seven days since we signed […]
10 July Holidays To Incorporate Into Your Email Marketing Strategy
We’re always preaching that it’s important to be timely and topical. And in an effort to help you be both, we wanted to take a quick moment to share some upcoming July holidays you probably had no idea were a thing, but that you can totally leverage to engage with your subscribers. 10. Barbershop Music Appreciation […]
Hillary Clinton Vs. Donald Trump: A Tale Of The Emails
Like anyone else trying to lead a normal life in this country, we’re choosing to keep our political beliefs to ourselves. But, because we can’t help ourselves, we decided to judge the candidates the best way we know how: by analyzing their email game. So let’s jump right in nice and easy. Today, we’re just going […]
Why Your Email Marketing Program Needs A Relational Database
Let’s talk about the exciting world of databases. It’s an immensely thrilling subject. But, look, hear us out, because the type of customer database your company has directly impacts your revenue. So let’s take a look at the two different databases that your brand is likely rolling with. Flat This is the one you probably utilize […]
The Importance Of Email Marketing Agencies
We know brands have their own in-house marketers and we’ve got no beef with that. Props to you, brand marketers, you make our jobs a lot easier. Having said that, though, there are a lot of benefits to tapping on an email marketing agency to handle the finer nuances of your messaging. Our friends over […]
Get Those 4th Of July Email Campaigns Ready To Go
Here we are, halfway through June. That means you’ve got less than a month to get those Independence Campaigns geared up and ready to roll out. Woo! U-S-A! U-S-A! This GIF never gets old. If you’re in the restaurant and food business, this holiday is a cash cow: Americans are expected spend over $6 billion […]
3 Father’s Day Emails We’re Into
With Father’s Day coming up on Sunday, we wanted to highlight some great emails we saw, and maybe give you a little last-minute inspiration. 3. Here’s A $20 Gift Card To give That Unique Father’s Day Gift. Sender: Buffalo Jackson Trading Co. Immediately eye-grabbing subject, accompanied by a great deal and a heart-string tugging image = a […]
4 Last-Minute Father’s Day Email Campaigns
Father’s Day is right around the corner and if you’re anything like we were growing up, it didn’t dawn on you until you read this sentence. So, with that in mind, we’re to give you some quick ideas on easy email campaigns you can run to capitalize on Father’s Day. 4. Gift Guides Just going general, it’s […]