Resources

3 Emails We’re Digging This Week

It’s time for another installment of our series where we shine the spotlight on emails that we think hit all the right notes. 3. ♬ I’ve been waiting… for an email like you ♬ From Amy Garland, Senior Customer Success Manager Sender: Return Path “Good re-engagement email.” 2. It’s Been Awhile From Analee Bueras, Customer Success […]

Having A Plan When You’re A/B Testing Your Emails

You’ve probably never heard us mention the idea of testing before (just kidding, you totally have), but it’s an integral part of providing a unique experience for your subscribers. But you can’t just go into an A/B test all willy-nilly. Don’t be like Aubrey. No, you need to have plan. Which is what we’re precisely […]

The Email Marketing Scorecard

How well do you know your email program? Take a minute, click below, and fill out our scorecard, and let’s see where you stand: Click Here.   Also check out The Only Email Marketing Checklist You’ll Ever Need and 5 Important Email Types That Should Be In Your Marketing Arsenal. 000

4 More Ways To Grow Your Email Subscriber List

Step one in the customer lifecycle is, well, having customers (i.e. acquisition). And growing that subscriber list isn’t always a walk in the park. We’ve previously showed you ways to grow your list that doesn’t involve purchasing subscribers, but because we love to help, here are a few more. 4. Posting In Forums The internet […]

3 Emails We’re Highlighting This Week

Welcome back to our ongoing series of emails we’re digging. Let’s go ahead and jump right in! 3. Did We Just Become Best Friends From Ben Smith, Marketing Content Manager Sender: Chubbies “Chubbies always sends a good email. The sender was listed as Hey, which always sets itself apart in the Google Promotional tab.” 2. Meet The […]

Let WhatCounts Handle All Your Email Marketing Automation Needs

Email marketing automation not only allows you to appear timely to your subscribers while sending them personalized messages, it also takes a lot off your plate and saves you the time of having to build and send individual emails. But what takes a lot more off of your plate is just letting us do all […]

Get Your Summer 2016 Email Marketing In Gear

Summer officially begins June 20th, which is why this post is being written while running on a treadmill. But getting summer ready isn’t only body related, it’s email related too. We can’t stress enough how being timely and topical will set you apart from other email marketers. If you haven’t begun to think about your […]

3 More Emails We’re Into

As email people, we get pretty excited about messages that just hit every right note. So we wanted to share with you more of our favorite emails that have graced our inboxes recently. Enjoy! 3. Hey, Seattle! Use This 20% Off Coupon At The Ballard Petco Store Before We Renovate! From Mike Bollen, Customer Success […]

Email Personalization Made Even Easier

Making sure our technology is the best out there requires a lot of love and grooming, which is why we’re happy to keep you up to date on what we’ve improving lately. Last week we let you know about all the cool improvements we made to how our platform works with Google Analytics. But that’s […]

Oversights You’re Making With Your Cart Abandonment Emails

Our Senior Strategist Fawn Young is back again to drop some knowledge on you about abandoned cart campaigns and why it’s always important to check in on your marketing automation. Abandoned cart emails are big revenue drivers. They are typically automated campaigns that once setup can run well on their own via automation. However, that […]

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