Integrating Email Marketing With Google Analytics
Email marketing and Google Analytics go together like peas and carrots — or pizza and ranch if you aren’t the vegetable-eating type. Which is why we’re pretty pumped to announce that we’ve enhanced the way you can automatically append links into your emails sent from our platform. Before, you could only decide at the account level […]
3 Emails We’re Digging
We’re email people and, as such, we love to talk about email with each other. But we’re people pleasers also, which is why we’re going to share some of our personal favorite emails we’ve received recently. These three emails received high marks from the WhatCounts squad: 3. ♬ So Tired, Tired Of Waiting… ♬ […]
The Only Email Marketing Checklist You’ll Ever Need
Who doesn’t love a good cheat sheet? And now that we’re all adults, they’re totally OK to use. Which is why we built this one for you all to capitalize on. Sending amazing email campaigns can be tricky stuff, and we don’t want you to miss a step. (By the way: We can totally do […]
Customize an HTML Email in 5 Steps Using Our Theme Library & Layout Editor
Today’s post comes courtesy of Keith Nickoles, a member of the WhatCounts Campaign Production Services team and WhatCounts Platform Super-Wizard. The Theme Library and Layout Editor are two newer tools added to our platform to help boost versatility and productivity when it comes to adding, updating and editing email. Our Theme Library is where your […]
3 Ideas For Adding Simple Dynamic Content To Your Email
We’ll just come out with it: If you aren’t adding dynamic content to your emails, you’re way, way behind. Here in the future, the difference between emails that convert and those that are deleted unceremoniously is simply how unique they appear to the subscriber. If your message is boring, well, adios. But we get it: Maybe […]
3 Important Takeaways From MarketingSherpa 2016
You’ve seen a breakdown or two from our Senior Strategist Fawn Young after her experience at MarketingSherpa. Today, our leaders in Customer Success Katie Thomas and Matthew Ramos will be sharing their insights ahead of webinar they’ll be putting on April 19th. Prior to going to Marketing Sherpa we talked to several different people about their […]
3 Email Marketing Campaigns That Deliver Immediately
We understand that, as marketers, sometimes you just need a quick win. And not only are the following campaigns quick wins, but they’re big wins as well. Even better, you can make them fully automated so you don’t have to worry about them in the future. Even better than that? We can totally do it […]
5 Best Practices For Growing Your Email Subscriber List
Earlier this month our Senior Strategist Fawn Young presented you with the best practices when it comes to abandoned carts, and we promised you more. And because we never break a promise, here it is! Fawn spent a lot of speaking with marketers at MarketingSherpa 2016 about growing their email lists, and today she’ll be sharing […]
Are You Applying Smart Marketing To Your Email Program?
In the world of marketing, it’s important to always be one step ahead of the competition. But with the ever increasing influence of social media, doing that can be tricky. The information is always changing and always available, making the playing field somewhat even. Of course, there is data out there that your competitors don’t […]
4 Reasons Email Marketers Should Never Buy Email Lists
The question crosses every email marketer’s mind eventually: Should I purchase this email list? The answer is, of course, no, you shouldn’t. What he said. You pretty much could wrap it up right there, but, for those interested, we’re happy to give you a quick breakdown on why you should avoid this not-at-all-best practice. 4. […]