Thank You, Ray Tomlinson
Ray Tomlinson is not a household name, despite his creation being in every household on the planet. His invention was on par with fire, the wheel, electricity, and literally anything else that changed the world. What was this great innovation in the advancement of mankind? Email. And on March 5, 2016, the Father of Email […]
4 Email Marketing Best Practices For Abandoned Carts
Every so often, one of our experts here at WhatCounts have a desire to chime in and drop some knowledge on everybody. Today, our senior strategist Fawn Young fills us in on some of the abandon cart educating she did while at MarketingSherpa. Take a look and see why you should be using these best […]
Everything Email Marketers Need To Know About Birthday Emails
Here at WhatCounts, we love a good infographic. And sometimes we even throw one together ourselves. Like today! Below you’ll learn everything you need to know about the awesome power of sending your subscribers birthday emails and the best practices to get those dates. Enjoy! (Psst … we can set up a birthday campaign for […]
5 Design Best Practices For Mobile Friendly Textual Graphics
One of our favorite things to do with this blog is to hand it over to one of our WhatCounts teammates to give you so some amazing insight into what they know and how they apply it to email marketing. Today, Adam Sukenik, one of our amazing designers, is breaking down best practices that you can […]
3 Things All Successful Email Marketers Do
MarketingSherpa 2016 has come and gone, and if you didn’t stop by or didn’t attend at all don’t worry, we’ll have you covered in the coming weeks as we recap what went down. For starters, our very own senior strategist Fawn Young was interviewed on B2B Nation, a podcast put out by TechnologyAdvice. Have a […]
4 Ways To Get Subscribers To Click Through
It’s hard, we know. You create this beautiful email to send to your subscribers. You’re sure it’s a home run. You hit send and, 24 hours later, you see that it’s been opened, but no one is clicking through. So what gives? Well, sometimes it takes more than a killer deal to entice your customers. You […]
4 Email Types To Convert Subscribers To Customers
So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but, huh. You have all these subscribers and you’re blasting emails at them, but aren’t seeing much of a return on your time, effort, and cash. What’s […]
4 Simple Ways To Acquire New Email Subscribers
When it comes to email marketing, everything begins with subscribers. Well, OK, to correct ourselves everything is subscribers. Anyway, sometimes getting people’s email addresses can be a little difficult, especially if you are one of those really shy individuals who won’t just walk up to random strangers and ask them to their faces. Gonna ask gonna […]
WhatCounts To Offer Free 1-On-1 Consulting At MarketingSherpa Summit
With the rollout of our full lineup of agency services, WhatCounts will be offering free, 30-minute consultations with one of our expert email strategists. Says Daniel Caplin, our fearless CMO: “It’s a further extension of the future vision for WhatCounts. We’re more than just experts when it comes to data-driven email, we’re a full-service agency that can […]
3 Quick Organization Tips To Keep Your Email Marketing On Point
Hey, look, we get it: It’s a busy world. You wear a lot of hats. You’re balancing a lot of projects. Your daily routine is just a constant juggling act. Accurate reenactment of our daily lives. That’s why it’s super important to stay as organize as possible. One tiny misstep in your routine could spell […]