How To Make Your Email Subject Lines Sound Less Like Spam
Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels set in. Which brings us to today’s lesson! […]
5 Email Marketing Service Types To Utilize With Your Brand
Happy New Year! Eleven days late! Anyway. Here we are in the new year, and the time is ripe to utilize everything WhatCounts has to offer. Our agency is stacked with talent who are up-to-date on email and design best practices. Every one of them is ready to jump on your team and kick your […]
Working 7 Popular New Year’s Resolutions Into Email Marketing
The new year is fast approaching, which means billions of people are going to be buying into the whole “new year, new me” stuff that usually ends with “new year, same me from last year.” Still, people are making their lists of resolutions. Safe money is that any of you reading this have done or […]
4 Quick Email Marketing Strategies For Early 2016 Success
The holidays aren’t even over yet, but if you haven’t already, it’s time to start planning for 2016. Besides your normal promotional campaigns, what should you be running early in the new year? We’re glad you asked! That’s exactly what one of our expert strategists, Fawn Young, is answering in today’s blog post. 4. Test, […]
6 New Year’s Resolutions Email Marketers Should Make
Here we are! The last month of 2015! Woo-hoo! Here we come 2016, so long previous year and all those promises we never fulfilled! Of course that means it’s time to make new promises that will likely also go unfulfilled. But save that “unfulfilled” part for the resolutions you make about going to the gym and […]
4 Holiday Trends To Include In Your Email Marketing Content
It’s the holidays and the time of year that people will find literally any reason to throw a party. As a marketer, this time of year is about crafting your message around these reasons. As an email marketer, you also have the benefit of running the gamut on these trends in no time flat. So to […]
Don’t Forget To Send Some Holiday Cheer This Season
The holiday season is a big time for online retailers for obvious reasons. During this time of year the floodgates open wide to release a tidal wave of special offerings in hopes of capitalizing on the spending frenzy going on. Pictured: The average consumer during the holidays. Of course, there’s a novel concept dawning this season: […]
Apology Emails: Why It’s Important To Always Say ‘I’m Sorry’
Did you know that people are more likely to trust and like if you apologize? Even for things outside of your control? It’s true! Demonstrating empathy for another human not only makes them warm up to you, but gains their trust almost immediately. This, however, does 100% the opposite. For this reason, partially, it’s always important […]
10 Calls-To-Action To Use (And 5 To Avoid)
Calls-to-action (CTAs) are your best friends and your worst enemies. Best friends because, well, that should be obvious. But worst enemies because as often as they provide the opportunity for click, they have the power to take that away also. It all comes down to how you frame a CTA. Believe it or not, throwing […]
4 Quick Reasons Every Email Marketer Should Be Using Litmus
If you’re in the email marketing game and aren’t aware of Litmus — the email testing gurus — then we have a guide you need to go read right now. For the rest of you who have heard of it, but haven’t dipped your toes in that cool, crisp water, why not? Cool enough for a […]