5 Reasons WhatCounts Is The Email Provider Of Your Dreams
Look, we aren’t big on patting ourselves on the back. After all, it’s as Dwayne “The Rock” Johnson says: “Do you wish people to speak well of you? Don’t speak well of yourself.” Ever a wise man. OK. He didn’t actually say that. Blaise Pascal did. But it just doesn’t seem as strong when you […]
3 Things To Test For Besides The Subject Line
Yeah, you read that right: We’re talking about testing. Again. Because testing is the best way you can send relevant emails that are going to get all the clicks, buddy. All of them. So many clicks. But while previously we’ve harped on subject line testing, today we want to focus on the other parts of […]
Why It’s Time To Start Your Holiday Promotions
Happy November! Put down that pumpkin spice latte and grab your thinking cap because it’s time to start planning out your holiday strategy. What? Too early? No no: The consumer is allowed to think it’s too early for all the joy and cheer. But while they’re hemming and hawing about all that, they’re opening up […]
6 Things To Know About Welcome Emails [Infographic]
Look, we get it: Pictures are a million times more fun to look at than a bunch of text laced with tangentially related GIFs. Tangentially related GIF. So let’s cut the chatter and get straight to the goods. Here’s why you need the Welcome Series in your email marketing strategy: Share with the Twitterverse […]
What Email Marketers Should Know About Gmail’s Block Feature
Sam McNeil, not to be confused with Sam Neill, is our Email Delivery Consultant here at WhatCounts. Not the same guy, but probably looks equally handsome in that hat. Recently he sat down to play around Gmail’s new block feature and was awesome enough to give us the 4-1-1, which we’re happy to share with […]
The 3 Black Friday Email Campaign Must-Do’s
It’s not even Halloween yet and I’m already seeing Christmas items on display at retail stores. This got me thinking, when do most people start shopping for the holidays? It turns out about 29% of shoppers start their holiday shopping before Halloween. With that thought in mind and knowing that Halloween is just a couple […]
4 Ways To Maximize The Potential Of Your Preheader
We’ve rapped before about subject lines and their importance. But there’s a little extra something-something that is chilling out in inboxes right next to your glorious email titles: preheaders i.e. that little line of text that follows the subject the line. When you open an email, it appears before your email’s header, usually across from […]
How To Maximize Re-Engagement With Your Subscribers
We live in an age where communicating with other people has never been easier. Heck, you don’t even have to know who the other person is to talk to them. If talking to strangers is your thing, then you can totally hit them up. People will even find comment sections to go to and absolutely […]
When’s The Best Time To Send Email Campaigns?
There’s a lot of factors that go into making an email campaign a successful one. One of those factors is timing. And while there’s a lot of data out there about when the best times to send out a message are, we’re really only going to focus on those briefly. Instead we’re going to focus […]
What We’re Reading About This Week (9.25.15)
Email’s our jam; you’ve heard us say that probably a few times by now. But while we’re working to take sending email to whole different level, we take a break every now and again to read up on what the Internet has to offer. Here’s what we’ve been reading this week: 5. Bravo’s App Makes […]