Welcome back to our ongoing series analyzing the email campaigns of presidential hopefuls Hillary Clinton, Gary Johnson, and Donald Trump. Let’s dive right in!
Yes! Last time, we said we would look at the emails that are sent to people who actually donated. Fortunately for that, we found one person who donated to Clinton. Unfortunately, we are still on the hunt for folks who donated to Johnson and Trump. So, with that in mind …
Trump Campaign
Next!
Johnson Campaign
While we have yet to find a supporter who donated, we actually have been getting emails from the Johnson camp. And they aren’t bad. While they’re your standard fare for election emails, we did want to focus in on one that grabbed our attention from the outset with its subject line “The Craziest Election Ever.”
Note: Text shrinking is from us.
You can’t tell from the still, obviously, but the video embed is a GIF that alternates between the faces of Trump and Clinton. And, yeah, we like everything about this email — clear CTAs and plenty of them (but not so many that it’s annoying); very informational; clear social icons; and it’s pretty easy on the eyes.
Good job, Gary.
Clinton Campaign
So we wanted to see if the email strategy changes if you donate to a candidate and, yes, they do. Or, at least Clinton’s emails do. One of the changes that we enjoyed the most about it was the switching up of “Friend” to actually using a name. It may seem small, but we always want personalization. Also, “Friend” is a really annoying way of addressing your subscribers.
It also seems like donating elevates you into another segment, where, we guess, your financial commitment makes you seem like a reliable individual. Behold:
When you end up on a first name basis with the Clinton camp, it’s time you get put to work for them. So, it’s nice to see that the emails start to get a little more diverse once you’ve given up some of your hard-earned cashola.
This Week’s Winner …
It’s pizza. Go have some and have a great weekend.
